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To communicate effectively it is vital that our mode of communication is clear and concise. When conveying our message, the written word must contain all the elements of good writing - including style, sentence structure, choice of words and the way they are used - to ensure that the message in understood as intended.
This fully updated edition is a hands-on, practical guide to writing style for students and others entering the PR industry. It will also be valuable for those already employed in the public relations profession and for those who earn their living using their writing skills.

• Sales Rank: #8238063 in Books
• Published on: 2012-11-06
• Original language: English
• Dimensions: .0" h x .0" w x .0" l, .89 pounds
• Binding: Paperback
• 272 pages

About the Author
John Foster has a background in journalism and has held senior public relations posts with Pira International and the Institute of Practitioners in Advertising. He has written, edited and produced work ranging from house journals and books, to posters and brochures, plus speeches and presentations.

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[P672.Ebook] Download PDF Brain Rules (Updated and Expanded): 12 Principles for Surviving and Thriving at Work, Home, and School, by John Medina

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Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know - like the need for physical activity to get your brain working its best. How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget - and so important to repeat new knowledge? Is it true that men and women have different brains? In the New York Times bestseller Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule - what scientists know for sure about how our brains work - and then offers transformative ideas for our daily lives. Medina's fascinating stories and infectious sense of humor breathe life into brain science. You'll learn why Michael Jordan was no good at baseball. You'll peer over a surgeon's shoulder as he proves that most of us have a Jennifer Aniston neuron. You'll meet a boy who has an amazing memory for music but can't tie his own shoes. You will discover how: Every brain is wired differently. Exercise improves cognition. We are designed to never stop learning and exploring. Memories are volatile. Sleep is powerfully linked with the ability to learn. Vision trumps all of the other senses. Stress changes the way we learn. In the end, you'll understand how your brain really works - and how to get the most out of it.

• Sales Rank: #4167 in Audible
• Published on: 2014-09-02
• Format: Unabridged
• Original language: English
• Running time: 480 minutes

Most helpful customer reviews

494 of 515 people found the following review helpful.
Why is a book on the brain in the top 25 of Amazon's leadership books?
By Amazon Customer
I believe personal productivity and performance as a leader are directly correlated. Just like we have to lead a team, we have to lead ourselves to a higher level of a productivity and effectiveness. In all of the leadership classes I teach, emphasis is placed on knowing yourself. When you know yourself it provides you the ability to adapt to weaknesses and leverage your strengths (increase your personal productivity and effectiveness).

Knowing how your brain functions is part of knowing yourself.

This book is so insightful and valuable that I sent copies to my clients. The value of the book hinges on the understanding of the brain and how it works which allows me to leverage that knowledge for increased personal productivity and in my interactions and relationships with others.

Myth Busters for the brain!

The book is a fairly easy read because the author uses stories to illustrate the functionality of the brain. This book is not a "leadership-lite" book filled with cute and truthful antidotes, but a book with hard science communicated in an interesting way. Dr. John J. Medina is a developmental molecular biologist. He also shares what scientists don't know about how the brain works!

This book gave me many, many take-aways and here are just six ...

I. Some parts of the brain are just like a baby's and can grow new connections and strengthen existing connections. We have the ability to learn new things our entire life. Medina states this was "not the prevailing notion until 5 or 6 years ago." So much for the "you can't teach and old dog new tricks excuse." The old dog line is exposed for what it really is...an excuse.

II. Humans can only pay attention for about ten minutes and then need some kind of reset.

III. The brain can only focus on one thing at a time. This is further rationale on the futility of multi-tasking.

IV. Exercise increases brain power and aerobic exercise twice a week reduces the risk of general dementia by 50% and Alzheimer's by 60%.

V. There is a biological need for an afternoon nap.

VI. The brain is very active during sleep and loss of sleep hurts cognitive and physical ability.

Buy and read Brain Rules. It will benefit you.

One of the reasons I read leadership books is to learn new things but also to get old truths hammered into my thick skull so they result in action. Action! So you may know or have heard of some of the truths in "Brain Rules" but I guarantee the author brings them to you in a unique an interesting way with solid depth that will allow you to easier implement those truths into how you handle yourself and others on a daily basis.

Dr. James T. Brown PMP PE CSP
Author, The Handbook of Program Management

104 of 105 people found the following review helpful.
A great overview of both findings in neuroscience as well as practical ways to apply them in everyday life
By Michael Schmatz
John splits the book up into twelve different sections, each with findings in neuroscience, as well as how to apply those findings practically. These sections are

Survival: How our brain is a product of our evolution, and some traits it has adopted as a result
Exercise: How exercise improves our cognitive abilities and staves off dementia
Sleep: What the brain does during sleep, how people are biologically predisposed to various sleep patterns, and how to use naps to improve performance
Stress: The various biochemicals involved with stress and how to have less stressful relationships and life
Wiring: How neurons interact, develop, and function
Attention: How multitasking works (or doesn't work), the relationship between emotion and attention, and the need for relaxation to enhance focus
Memory: How memory formation works and the optimal way to remember things
Sensory Integration: How all of the senses work together to provide a cohesive experience, and how multiple senses can be utilized to improve learning
Vision: How vision trumps all of the other senses and can be used to create more effective presentations
Music: How music can cause improvements in cognition, be therapeutic, and how music training can improve cognition
Gender: Differences between the genders in physiology, socialization, emotional reactions, and memory.
Exploration: How the brain is constantly exploring and looking for novel things

A lot of reviewers have pointed out that many of the tips that John gives are common sense - that may be true. However, I found that knowing the neuroscience behind many of the things which John advocates ensures their adoption into day-to-day life.

Overall, a great read that has caused me to change the way I give presentations, how much I exercise and sleep, as well as how I interact with people.

217 of 226 people found the following review helpful.
Fascinating look at the space between your ears, as well as practical application...
By Thomas Duff
When an author and industry expert you hold in high regard says a book is the best one s/he's read in 2008, it's probably a good idea to take notice. So when Garr Reynolds of Presentation Zen fame recommended Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School by John Medina, I decided that should be something I get sooner rather than later. After reading, I can see why he recommends the book so highly. Medina's 12 "brain rules" are based on solid science, but they're presented in such a way that you can actually apply your new-found knowledge.

Contents:
Exercise - Rule #1: Exercise boosts brain power.
Survival - Rule #2: The human brain evolved, too.
Wiring - Rule #3: Every brain is wired differently.
Attention - Rule #4: We don't pay attention to boring things.
Short-Term Memory - Rule #5: Repeat to remember.
Long-Term Memory - Rule #6: Remember to repeat.
Sleep - Rule #7: Sleep well, think well.
Stress - Rule #8: Stressed brains don't learn the same way.
Sensory Integration - Rule #9: Stimulate more of the senses.
Vision - Rule #10: Vision trumps all other senses.
Gender - Rule #11: Male and female brains are different.
Exploration - Rule #12: We are powerful and natural explorers.
Acknowledgements
Index

When Reynolds reviewed the book on his site, he focused on how these rules pertain to the art of making presentations. Attention, as explained by Medina, means that the brain does not multitask (much to your bosses dismay), we notice patterns and abstract meanings better than recording detail, and you have basically 10 minutes before the audience checks out without a new stimulus. Vision, the sensory "trump card", is the dominant sense, our brain controls what we see (and it's not totally correct), the processes to "see" something are very complex, and most importantly, we remember and learn best through pictures and not written/spoken words. That one insight alone should be enough to make you totally rethink the way we attempt to present to people...

Now, even if you're not approaching the book from a presentation angle, the book is still outstanding. Something like memory, an act we take for granted, is a deep mystery that we still don't understand. Medina shows by studies and real-life examples how things *might* work, knowing full well we haven't even begun to understand but a fraction of what goes on there. Sleep, something that boosts brain power, is *not* a time of relaxation for the brain. In fact, it often kicks into overdrive. Why? There are still no definitive answers. But he does go on to prove how *lack* of sleep can utterly render you incapable of rational thought and physical action. When you've worked through all 12 of the brain rules, you'll have a more complete understanding of how you can affect the quality of your brain functioning, all the while being entertained and amazed at what lies between your ears.

Every time I got to the end of a chapter, I started to put the book down. But then I'd think "just one more and then I'll turn out the light." Needless to say, I was at the end before I knew it. Like Garr Reynolds, this is one of the best books I've read this year, and one that I'd recommend to others for a number of reasons and purposes.

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[Y181.Ebook] Ebook Free My Life in France, by Julia Child, Alex Prud'homme

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Julia Child singlehandedly created a new approach to American cuisine with her cookbook Mastering the Art of French Cooking and her television show The French Chef, but as she reveals in this bestselling memoir, she was not always a master chef. Indeed, when she first arrived in France in 1948 with her husband, Paul, who was to work for the USIS, she spoke no French and knew nothing about the country itself. But as she dove into French culture, buying food at local markets and taking classes at the Cordon Bleu, her life changed forever with her newfound passion for cooking and teaching. Julia’s unforgettable story – struggles with the head of the Cordon Bleu, rejections from publishers to whom she sent her now-famous cookbook, a wonderful, nearly fifty-year long marriage that took them across the globe – unfolds with the spirit so key to her success as a chef and a writer, brilliantly capturing one of the most endearing American personalities of the last fifty years.

• Sales Rank: #17084 in Books
• Brand: Anchor
• Published on: 2007-10-09
• Released on: 2007-10-09
• Original language: English
• Number of items: 1
• Dimensions: 7.98" h x .75" w x 5.13" l, .79 pounds
• Binding: Paperback
• 368 pages

Features

• Great product!

Amazon.com Review
Book Description

Julia Child single handedly awakened America to the pleasures of good cooking with her cookbook Mastering the Art of French Cooking and her television show The French Chef, but as she reveals in this bestselling memoir, she didn't know the first thing about cooking when she landed in France.

Indeed, when she first arrived in 1948 with her husband, Paul, she spoke no French and knew nothing about the country itself. But as she dove into French culture, buying food at local markets and taking classes at the Cordon Bleu, her life changed forever. Julia's unforgettable story unfolds with the spirit so key to her success as a cook and teacher and writer, brilliantly capturing one of the most endearing American personalities of the last fifty years.

Julie & Julia is now a major motion picture (releasing in August 2009) starring Meryl Streep as Julia Child. It is partially based on her memoir, My Life in France. Enjoy these images from the film, and click the thumbnails to see larger images.

From Publishers Weekly
Famed chef Child, who died in 2004, recounts her life in France, beginning with her early days at the Cordon Bleu after WWII. Greenberg, an actress for radio and commercials, does a fine job capturing Child's joie de vivre and unmatched skill as a culinary animateur. We hear Child's delight and excitement when she discovers her calling as a writer and hands-on teacher of haute cuisine; her exasperation as yet another publishing house rejects her ever-growing monster of a manuscript; and her joy at its publication and acclaimed reception after more than a decade of work. Child's opinionated exuberance translates remarkably well to audio, from her initial Brahmin-like dismissal of the new medium of television (why would Americans want to waste a perfectly good evening staring into a box, she wondered?) and frustration at her diplomat husband being investigated in the McCarthy-driven 1950s to her ecstasy about roast chicken and mulish insistence on the one correct method to make French bread at home. The seamless abridgment has no jarring gaps or abrupt transitions to mar the listener's enjoyment. Potential listeners should beware, however: this is not a book to hear on an empty stomach. Bon appétit!
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Bookmarks Magazine
More than four decades ago, Julia Child first brought her joie de vivre—and classic recipes—to American kitchens with cookbooks that included Mastering the Art of French Cooking (1961) and a handful of immensely popular cooking shows, beginning in 1963 with the decade-long run of The French Chef. In My Life in France, an engaging, nuanced addition to the body of her work, Child was assisted by great-nephew Alex Prud'homme, who allowed Child's distinctive voice to ring throughout. Child herself worked diligently on the manuscript during the last year of her life. The result is a memoir that brings to life the jocular, grandmotherly guide who introduced so many Americans to the joy of peerless meals conceived and prepared with élan and rich imagination.
Copyright © 2004 Phillips & Nelson Media, Inc.

Most helpful customer reviews

234 of 249 people found the following review helpful.
A Moveable Feast
By H. Labalme
This, hands down, is one of the best reads of the year. We took it with us on vacation last month & my wife and I competed over reading rights whenever the kids were otherwise occupied. It's beautifully told and as compelling as a great mystery that you know has a happy ending. It will remind you of your honeymoon in France (even if you went somewhere else) and inspire you to go again. And when you finish, you'll want to find a copy of Mastering the Art of French Cooking and keep going....

64 of 67 people found the following review helpful.
The Birth of the The French Chef
By JL
As a young person growing up in the Boston area, I watched Julia Child on WGBH. I will never forget her Salade Nicoise show where the lettuce ended up on the floor instead of the colander. This is why we loved Julia Child - she was real and fun and didn't take things too seriously. This comes through in My Life In France although sometimes it's a little too engrossed in the mundane details. It's an excellent read in her inimitable voice of her discovery and love of food and the trials and tribulations of writing Mastering the Art of French Cooking. Her curiousity, commitment to detail, perservence, and natural talent for communicating made Master the Art of French Cooking rock the food world when no one thought such a cookbook would sell. I loved reading about Julia's triumph.

37 of 37 people found the following review helpful.
A delightful and fascinating read
By Bookreporter
In her memoir, we discover that Julia Child was not born with a wooden spoon in her hand; her early cooking experiences were sometimes less than delectable. Her adventures, culinary and otherwise, are chronicled in amazing detail and much charm, written with Alex Prud'homme, Paul Child's grandnephew.

The book opens with an introductory first sentence from Julia that speaks for itself:

"This is a book about some of the things I have loved most in life: my husband, Paul Child; la belle France; and the many pleasures of cooking and eating."

The story begins as Paul and Julia move to Paris after two years in Washington, D.C. Thirty-six-year-old Julia has mixed feelings about the move. She fears that the quiet, stylish, mannerly, and tiny French would be aghast at a six-foot-two-inch "rather loud and unserious Californian." However, almost instantly Julia is enamored of France and its people. She delights in her first French meal, sheepishly telling her husband she doesn't know what a shallot is. The description of that first meal, and the many following, is as loving as if she were describing her firstborn.

Julia begins to cook a bit, helped by French friends who show her the best places to shop and introduce her to new foods such as snails and truffles. As her food consciousness rises, her ability to speak French also improves. Her next step is to sign up for a year-long course at the famed cooking school, Cordon Bleu, where she discovers a true passion for French cooking (she calls it her "personal calling"). She also realizes she has much to learn --- she can't even scramble eggs properly. Indeed, even as she grows more knowledgeable, she continues making cooking errors, resulting in bizarre dishes.

Julia's passion for cooking extends beyond school. At home, she experiments, making batch after batch of mayonnaise and other dishes. She begins to write down recipes. After graduation (she fails her first final exam and has to take it over), Julia joins two women in opening a small cooking school. The three begin collaboration on a cookbook that, after countless publishing disappointments and rejections over many years, would eventually become MASTERING THE ART OF FRENCH COOKING, a classic that would change cooking in the United States forever.

Julia and Paul move to Marseille and then to Germany, finally moving back to Washington, D.C. Everywhere, they find adventure, friends, and delicious food. Julia, of course, becomes a celebrity chef, starring in her own television series and writing several books.

In MY LIFE IN FRANCE, Julia emphasizes "the importance of including fun and love in the preparation of a meal!" Both elements are abundant ingredients in this book as well. Aided in their research by a mountain of family letters and Paul Child's photos, some of which illustrate the book, each anecdote is detailed and lavishly described. Julia's voice shines through; she appears as she seemed in life, refreshingly unselfconscious, willing to poke fun at herself, and full of passion (and aren't we fortunate to experience Julia Child once again now, after her death in 2004? Many thanks to Alex Prud'homme. Without his nudging and brilliant work, we would miss out on this late-served and much-appreciated dessert).

It all adds up to a delightful and fascinating read. In fact, I give it the ultimate book reviewer's compliment: I'm keeping my copy in order to reread it. Highest recommendation.

--- Reviewed by Terry Miller Shannon (terryms2001@yahoo.com)

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• Sales Rank: #6016414 in Books
• Published on: 1965-01
• Binding: Paperback
• 167 pages

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No Fear Shakespeare gives you the complete text of Twelfth Night on the left-hand page, side-by-side with an easy-to-understand translation on the right.

 

Each No Fear Shakespeare contains

• The complete text of the original play
• A line-by-line translation that puts Shakespeare into everyday language
• A complete list of characters with descriptions
• Plenty of helpful commentary

• Sales Rank: #24588 in Books
• Brand: Shakespeare, William/ Crowther, John (EDT)
• Published on: 2003-07-03
• Original language: English
• Number of items: 1
• Dimensions: 7.52" h x .68" w x 5.28" l, .58 pounds
• Binding: Paperback
• 256 pages

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14 of 15 people found the following review helpful.
Understanding Shakespeare
By Amazon Customer
For a long time I would not let my students use No Fear because I wanted them to be able to read the play in Shakespeare's words, but when I tired to discuss the plays with them, I always felt like I was the only who read the play. (I use it for Hamlet as well.) After I let them use it the first time, I was so excited to hear my students' comments on the play because they actually understood what they were reading. When they write about the play and when we discuss it, we use Shakespeare's words. We also compare the modern words and Shakespeare's words. I really like the No Fears and recommend them to people who really want to understand Shakespeare. I have taught high school and am now teaching at a university, so I know the No Fears are great on both levels.

1 of 1 people found the following review helpful.
Forgettable, but Great While it Lasts
By T. A. Kleinhans
This is definitely a classic Shakespearean comedy, complete with disguises, intrigue, love, humor, and a lot of fun. In all honesty, I am not generally a big fan of comedies, but this is definitely an example of an exception. Really, it will never be considered Shakespeare's greatest, but the plot, characters, disguise and romantic elements, and even just the thought of how it would even work on stage when it was originally performed, all contribute to a great mix of humor. As to the edition itself, I found it to be greatly helpful in understanding the action in the play. It has a layout which places each page of the play opposite a page of notes, definitions, explanations, and other things needed to understand that page more thoroughly. While I didn't always need it, I was certainly glad to have it whenever I ran into a turn of language that was unfamiliar, and I definitely appreciated the scene-by-scene summaries. Really, if you want to or need to read Shakespeare, an edition such as this is really the way to go, especially until you get more accustomed to it.

0 of 0 people found the following review helpful.
Twelfth Night with nothing to distract from the poetry.
By R. Mumma
"If music be the food of love, play on;
Give me excess of it, that, surfeiting,
The appetite may sicken, and so die."
(not likely)
I wanted to re-read "Twelfth Night" because I'm going to see it again this weekend (this time in the Globe Theatre version with Mark Rylance's Olivia and Stephen Fry's Malvolio). This play, like most if not all of Shakespeare's masterpieces, gets better and better with every reading. This was also the first time I've read one of his plays in a no-frills free Kindle version and I really loved the experience. When I read a version of the plays with introductions and footnotes and marginalia, I feel my eye inevitably drawn to all those distractions. Reading the play quickly and with more immediacy from beginning to end without detours was much easier in this stripped-down electronic version.

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Please note that all blank pages in the book were chosen as part of the design by the publisher.

A good street photographer must be possessed of many talents: an eye for detail, light, and composition; impeccable timing; a populist or humanitarian outlook; and a tireless ability to constantly shoot, shoot, shoot, shoot and never miss a moment. It is hard enough to find these
qualities in trained photographers with the benefit of schooling and mentors and a community of fellow artists and aficionados supporting and rewarding their efforts. It is incredibly rare to find it in someone with no formal training and no network of peers.

Yet Vivian Maier is all of these things, a professional nanny, who from the 1950s until the 1990s took over 100,000 photographs worldwide—from France to New York City to Chicago and dozens of other countries—and yet showed the results to no one. The photos are amazing both for the breadth of the work and for the high quality of the humorous, moving, beautiful, and raw images of all facets of city life in America’s post-war golden age.

It wasn’t until local historian John Maloof purchased a box of Maier’s negatives from a Chicago auction house and began collecting and championing her marvelous work just a few years ago that any of it saw the light of day. Presented here for the first time in print, Vivian Maier: Street Photographer collects the best of her incredible, unseen body of work.

• Sales Rank: #29148 in Books
• Model: S-016534
• Published on: 2011-11-16
• Released on: 2011-11-16
• Original language: English
• Number of items: 1
• Dimensions: 11.30" h x .70" w x 10.10" l, 2.53 pounds
• Binding: Hardcover
• 136 pages

Review
John Maloof's documentary, Finding Vivian Maier, was nominated for a 2015 Academy Award!

"Her work alternately brings to mind Lisette Model, Leon Levinstein, Harry Callahan, Garry Winogrand, Weegee, Helen Levitt and Robert Frank. But the uncracked nut at the core of her mystery is this: Why didn't Vivian Maier show anyone her pictures?"
-Wall Street Journal

"Saved from obscurity, the work of an unknown street photographer is, at last, coming out of the shadows."
-Anthony Mason, CBS News

"An unassuming Chicago baby sitter named Vivian Maier was one of the pioneers of street photography.  But for 60 years, nobody knew it."
-The New York Times Style Magazine

“An undiscovered artist whose photography is now being compared to the giants, a reclusive woman who, in death, is attracting the kind of attention and acclaim she would have shunned in life.”
-The Huffington Post

"Show-cased in the new book Vivian Maier: Street Photographer, out this month from powerHouse-rivet the viewer with the extreme vulnerability of her subjects."
-Vanity Fair

"[Maier] is a gifted visual thinking with a strong sense of self. Through [her] lens, self-shadows and window reflections are deftly composed more about context than the figure at the center"

-American Photo

"A combination of straight forward portraits, mirrored reflections and abstract self-portrayals, the collection...attempts to put a face to the name that's most recently captured the photography world's attention" -The Huffington Post

About the Author
There is still very little known about the life of Vivian Maier. What is known is that she was born in New York in 1926 and worked as a nanny for a family on Chicago’s North Shore during the 50s and 60s. Seemingly without a family of her own, the children she cared for eventually acted as caregivers for Maier herself in the autumn of her life. She took hundreds of thousands of photographs in her lifetime, but never shared them with anyone. Maier lost possession of her art when her storage locker was sold off for non-payment. She passed away in 2009 at the age of 83.

John Maloof is an author and street photographer involved in historic preservation of Chicago’s Northwest Side. He discovered the first negatives of Vivian Maier’s work in 2007 while compiling a book about the history of the neighborhood where he grew up.

Geoff Dyer’s books include But Beautiful (Picador, 2009), Yoga For People Who Can’t Be Bothered To Do It (Vintage, 2004), The Ongoing Moment (Vintage, 2007) winner of the ICP Infinity Award for writing on photography, the novels Paris Trance (Picador, 2010) and Jeff in Venice, Death in Varanasi (Vintage, 2010), and a collection of essays, Otherwise Known as the Human Condition (Graywolf Press, 2011).

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191 of 204 people found the following review helpful.
Great photographs - cheap reproduction.
By Luc Busquin
I absolutely love Vivian Maier's photographs. Unfortunately the book is printed very poorly by Asia Pacific Offset in China chosen by powerHouse Book. The halftoning pattern interacts with the original grain of the print or negative to create an ugly effect. The sepia toning is overdone and nauseating. But the biggest problem has to do with the depth of blacks and shadows. I measured the deepest black in most images at a density of 1.6, which isn't really black, more like coffee with cream. What a pitty.

EDIT: increased rating in light of the discussion associated with this review and to take into account the price of the book. The quality is ok for a $26 book but is obviously not the quality found in a $100 book.

76 of 81 people found the following review helpful.
Great book full of everyday pictures from a long time ago
By Hilmar
I was interested in this book when I read the announcement and for the price I couldn't leave it. Today it arrived and tonight I finally had the time to have a good look at the pictures.

Vivian's story is explained elsewhere, so I won't repeat it. I'll just give my impressions of the book.

All pictures appear to be taken with the Rolleiflex, giving square pictures. All pictures have the same size and similar toning, which gives a great consistency throughout the book. The pictures themselves show everyday scenes from a long time ago, from all parts of society. You'll find old people, young kids, homeless people, rich folk, men and women and many different scenes. From the pictures I gather that her style was very unobtrusive, just letting the stories unravel in front of her eyes (and lens) and firing the shutter at the right time. There are quite a few pictures where you see people looking at the camera, but many more where she seems to be a passive observer.

What I love about this book is that the images come across as totally unpretentious, void of the "artsy" side some photographers appear to want to develop. Wonderful, if there's a second book coming out, I can't wait to pre-order it.

The paper and print quality is pretty decent for the price, although some pictures had tiny dots where they shouldn't be. Probably due to the price constraint. It's printed in China, which pushes the price down too I guess. Nothing bad, again, the prints are still very nice and I have more expensive books in my collection that are worse in terms of quality. Don't let this hold you back in buying the book. Amazon has a great return policy anyway.

137 of 150 people found the following review helpful.
Expected better prints
By Pierce Liu
I've loved Vivan's work since the day I saw it in The British Photography Journal. I was excited about this book for months. I really had expected it to be amazing like what I have seen on the website. The blank pages are fine by me it is similar to Robert Frank's The Americans which also had blank pages in the 1st edition but later were taken out. They give the book room to breath. The reason why I am giving this book a review of a 3 is because the prints are very hard for me to look at. They are not printed in a true black and white they have this disgusting sepia tone to them it is slight enough that it bothers my eyes a terrible amount. I do not feel that these pictures have to have this tacky nostalgia look to them. I hope that someone important reads this and prints a copy in true black and white, or by some chance im the only one who got a sepia book. I ordered a second one for my mother so I hope that It will be truely black and white.

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Are you ready to design the ax of your dreams? Unlike other DIY guitar making sources (which deal with woodworking, mostly) this book focuses on how to achieve astonishing looks, excellent playability and a killer sound. Written collaboratively with top luthiers from the U.S. and Europe, this inspiring book covers in depth each aspect of electric guitar design, plus topics not found on other sources, like: - How to design a classic, how to design a radical - Thousand-year wisdom applied on Stratocasters and Les Pauls - Secrets of sustain - How to create a well balancing guitar - Ergonomics - How to choose, match and place pickups - Control design - The 4 laws of wood selection ... And much more. These 220 pages will have you making sketches from the first read!

• Sales Rank: #86072 in Books
• Published on: 2010-10-11
• Original language: English
• Number of items: 1
• Dimensions: 10.00" h x .50" w x 8.00" l, .98 pounds
• Binding: Paperback
• 218 pages

About the Author
Leonardo Lospennato was born in Buenos Aires in '68–at the heart of an Italian family. He lives in Berlin, Germany, with his wife Andrea and with Tango, their black miniature schnauzer. Son of a manager and an artist, Leo became a bit of both when he started designing instruments and setting up a company to bring them to the market. Curious by nature and inspired by a Renaissance spirit, he became a computer engineer, pursued a masters degree in marketing and management, worked many years for companies like IBM and eBay on both sides of the Atlantic, and published articles as a journalist–all while adding English, Italian and German languages to his native Spanish along the way. Truth be told, the "Renaissance spirit" also shows up in the form of a shameless affair he maintains with Italian cuisine–a mix of heritage and hobby. But in the whole of this history, what remains a leitmotiv is his passion for the ancient art of creat-ing musical instruments, an infatuation that began when he put together his first bass, at 16. Creating something out of nothing. Searching for meaning. Chasing the utopia of perfection. Being a designer does not require much more than that. Nor anything less.

Most helpful customer reviews

7 of 7 people found the following review helpful.
Well written, well illustrated, and well considered.
By When I'm 64-bit
Not so much a "how-to do" guide as it is a "why to do" book.

You won't find any step-by-step instructions or how-to chapters. This book is about design. And as a result, it discusses topics such as ergonomics and playability as well as electronic configurations, wood choices, and scale lengths. The section on pickup wiring and impedences is easily worth the price of the book. As are the somewhat controversial opinions expressed in a few places. (ex: the argument that the body wood has the least possible effect on the overall tone. Which brings into question the whole assertion about the need to use expensive or exotic 'tonewoods' when constructing a high quality bass.)

If you simply want to build a high quality bass for your own use, this is probably not the book for you. Martin Koch's 'Building Electric Guitars: How to Make Solid-Body, Hollow-Body and Semi-Acoustic Electric Guitars and Bass Guitars' - which is also available from Amazon - is a much better choice.

However, if your goal is to craft something totally unique, or design your own line of professional instruments, this book is probably one of the best places to start. If for no other reason than it encourages you to start thinking about design and materials for yourself instead of simply accepting marketing opinions masquerading as established facts.

It's also extremely useful if you have no intention of ever building your own instruments. Knowledge is power. As is a reputation for genuinely knowing what you're talking about. Armed with the information found in this book, you can become a much more knowledgeable buyer - whether you're buying an instrument "off the rack" - or commissioning a custom built 'one-off' from a boutique builder.

Excellent book. Buy it, read it, and give some serious thought to the topics discussed in its pages. You don't need to accept everything in the book as gospel truth (which I certainly don't) to benefit enormously from it. As long as this book gets you to start thinking about things, and questioning received wisdom (something the authors themselves encourage you to do - including the opinions expressed in their own book) it will have accomplished its goal.

Highly recommended.

30 of 31 people found the following review helpful.
EXCELLENT BOOK. MUST HAVE.
By apswirl
If you are not a luthier and have any interest at all in learning about the inner workings of a guitar, this is a must read. Very easy and fast read. I finished it in a couple of days. What makes this book so valuable it that it breaks down why a guitar does what it does in a very simplistic manner. By teaching you how guitars are designed you will find yourself learning and appreciating the information in other books a great deal more. I also have Melvyn Hiscock's "Make Your Own Guitar" and Dan Erlewine's "Guitar Finishing Step by Step". Hiscock's book is an outstanding tool for putting it all together, but it a bit outdated in some aspects. Erlewine's book is the bible of guitar finishing. Enough said. However, this book gives you a high level, yet surprisingly technical breakdown of why it all matters. Understanding guitar design is invaluable if you want to pursue anything else with the other books. I think these three books combined should be read prior to buying your first body blank or tool. The knowledge you will acquire will help you plan better and make smart well-thought out purchases the first time. Electric Guitar and Bass Design should definitely be read first because Lospennato points out some very technical aspects of guitar making that I would not have considered with the other books. Building your first guitar should be like learning to play a guitar for the first time. You don't want to spend $500 on a new guitar only to find that it is not the guitar for you or that you don't like playing. For under $30, this book will give you so much valuable information you will know if making a guitar is really for you and you will be able to anticipate what your main obstacles will be.
Again, this is a very good read and you will not be disappointed. Even if you do not want to build a guitar and just want to learn how to take care of the guitar you currently own, this is a very useful reference. HIGHLY RECOMMENDED

1 of 1 people found the following review helpful.
4.5 stars. Slow start, but picks up and is helpful for planning a first build
By A.Firebrand
Picked up this and a few other books to prepare for my first build this summer. At first, it's fairly easy going and mostly observational. I'm not entirely sure that the chapters on needing inspiration etc are needed, but I suppose the book wouldn't be complete without them. Then it picks up rapidly. Some info in the book is available freely online (in fact, the author points you to a number of sites if you haven't done your own homework yet), but it's good to have it well organized along with other info in the book. The biggest thing this book has helped me with is starting to get a better grasp of the electronics.

If you're a first time builder, I recommend it highly. If you've built before, maybe, hard to say as you should know most of this stuff. I bought these books ( see below for the others) to replace a guitar design theory course that got cancelled (purpose of which is to make a blueprint that you then build in the next course (also cancelled, so I'll be on my own)). From what the teacher described the course as, this book does his work for him and saved me several hundred dollars and 10 hours of travel time, so I'm happy. Ever topic his list says was part of the course is addressed in this book.

This goes into good depth of the design theory stages, but doesn't cover much on the actual building (author states it's not his mission in this book). If you want more on building, the book make your own electric guitar by Melvin Hiscock is has a lot more info (it's a little dated - 2nd edition, maybe there is or will be a newer one). I've also picked up Martin Kochs's Building electric guitars (have not read it yet, but flipping through, it has a lot of build technique and pics - though they are small)

There are two things I wish the author would add to the book, though technically it would work better with an e-book version. He repeatedly makes reference to useful websites and I which he had pointed us towards one that focused on the electronics. This is easily the toughest part for me. I'm not always sure I understand the diagrams and would like either real life pics to match the diagrams or some sort of quizzes (could refer us online or put it in the book) to test my grasp on it. The second thing, which would have to be an online reference, or maybe a CD that comes with the book, would be audio samples of what these things sound like. It's great to show me how to set up a coil tap, but have no idea if that's the sound I want so do I include it n my design or not?.

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