Selasa, 22 Februari 2011

[B700.Ebook] Download 100 Edible Mushrooms, by Michael Kuo

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100 Edible Mushrooms, by Michael Kuo

With a dash of humor and a dollop of science, Michael Kuo selects the top 100 mushrooms best suited for cooking. Like Kuo’s very popular book Morels, 100 Edible Mushrooms is written in the author’s inimitable, engaging, and appealing style, taking the reader on the hunt through forest and kitchen in search of mycological pleasures and culinary delights.

 

Kuo describes in detail how to identify each species, where and when to find them, and how to cook them in creative and delicious recipes. The mushrooms presented in the book are the most often eaten varieties, and a description of the button mushrooms found in the grocery store is included. All of the mushrooms have at least one full-color illustration and some several more to aid in identifying and distinguishing look-alike and nonedible species.

 

An indispensable book for mushroom hunters, naturalists, and cooks

 

Michael Kuo, an English teacher in Illinois, is the developer of mushroomexpert.com, a popular online resource for mushroom identification and morel hunting.

  • Sales Rank: #187997 in Books
  • Brand: Kuo, Michael/ Moore, John David/ DeShazer, Darvin
  • Published on: 2007-07-20
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x .60" w x 7.00" l, 2.24 pounds
  • Binding: Paperback
  • 344 pages

About the Author
Michael Kuo, an English teacher in Illinois, is the developer of mushroomexpert.com, a popular online resource for mushroom identification and morel hunting.

Most helpful customer reviews

62 of 64 people found the following review helpful.
what most schroomers are interest in
By Merle J. Hickey
As an avid schroomer and an educator in collecting and identifying mushrooms most folks I know always ask the question "is it edible?". This book helps to answer that question. The author also put enough caution into his book that a reader would find out that one can never be too careful when consuming wild mushrooms. The pictures and descriptions are excellant. The author also goes into the relationship between certain trees and the mushroom itself. This helps the new schroomer know where to search for a certain species. A great help on this subject!!!!!!

45 of 46 people found the following review helpful.
Wonderful guide!
By Old Sawdust
This is my third mushroom guide, and so far is my favorite, followed closely by "Audubon's Field Guide to Mushrooms". The photos in Michael Kuo's book are wonderful, the descriptions are clear, and I especially like that it has a section especially for "beginners" (of which I am one) that describes a few edibles that aren't easily confused with anything else. This section has helped me to locate safe edibles in my area. I'm loving this book and carry it with me in my vehicle. You just never know when or where you might spot an interesting fungi! I highly recommend this book!

18 of 18 people found the following review helpful.
Great Book!
By tinycamper
This is a beautiful book that is a wonderful addition to my collection of mushroom books. The large, full color photos are especially appreciated.

If you want to expand your knowledge of mushrooms and enjoy reading well written and sometimes entertaining mushroom lore in easy-to-understand plain English, you will love this book.

All the measurements are metric. Since my brain refuses to make the conversion, I read the descriptions with a ruler that features inches and centimeters in hand.

The section on poisonous mushrooms is especially good, and the Focus Points are great. I keep returning to this book again and again after consulting other mushroom guides, and it often answers questions about specific mushrooms that the other books leave unanswered.

I also use Michael Kuo's excellent online identification keys for mushrooms not covered in this book.

Highly recommended.

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Senin, 21 Februari 2011

[B420.Ebook] PDF Ebook Best European Fiction 2017From Dalkey Archive Press

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Best European Fiction 2017From Dalkey Archive Press

This anthology is the essential resource for readers, critics, and publishers interested in contemporary European literature. In this, the eighth installment of the series, the anthology continues its commitment to uncovering the best prose writing happening across the continent from Ireland to Eastern Europe. Also featuring an erudite prefatory essay written by Eileen Battersby of the Irish Times, Best European Fiction 2017 is another essential report on the state of global literature in the twenty-first century.

  • Sales Rank: #124082 in Books
  • Published on: 2016-10-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.90" h x .90" w x 5.90" l, .0 pounds
  • Binding: Paperback
  • 320 pages

Review
“[I]deal for browsing and has something for almost every taste. . . we can be thankful to have so many talented new voices to discover.” (Library Journal)

"The 29 stories here are excellent and frequently brilliant, with none of the workshopped feel of so many of their American counterparts. Of interest to literary readers of English on both sides of the water." (Kirkus Reviews)

“Readers for whom the expression ‘foreign literature’ means the work of Canada’s Alice Munro stand to have their eyes opened wide and their reading exposure exploded as they encounter works from places such as Croatia, Bulgaria, and Macedonia (and, yes, from more familiar terrain, such as Spain, the UK, and Russia).” (Booklist, Starred Review)

“For one book to range so widely in geographical terms is a praiseworthy achievement in itself; to do so and encompass so many delightfully singular, fascinatingly overlapping talents is an achievement of another order." (Wall Street Journal)

About the Author
Born in California, Eileen Battersby is a graduate of University College Dublin. An Irish Times staff arts journalist and literary reviewer, she has won the National Arts Journalist of the Year award four times and was National Critic of the Year in 2012. Second Readings: From Beckett to Black Beauty was published in 2009. Ordinary Dogs – A Story of Two Lives was published by Faber in 2011. Teethmarks on My Tongue, her first novel, is published by Dalkey Archive.

Nathaniel Davis is a freelance editor living in Paris. He is also a translator and holds a PhD in comparative literature from the University of Pennsylvania.

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Minggu, 13 Februari 2011

[P784.Ebook] Free PDF Getting the Job You Want After 50 For Dummies, by Kerry Hannon

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Getting the Job You Want After 50 For Dummies, by Kerry Hannon

Your guide to navigating today's workplace and snagging that perfect job

Whether you're searching for a new job by choice or necessity, consider this book your life raft. You'll find all the resources you need to job-hunt—from building an online presence and revitalizing your résumé to negotiating a salary and landing that job!

  • The power of people — harness the power of the people you know — friends and family, former colleagues, social media contacts, and more — to network your way to your next job
  • Mirror, mirror on the wall — rehab your résumé and cover letter, build a positive online presence, acquire social media street smarts, and market yourself on LinkedIn
  • Hang your own shingle — join the growing ranks of the self-employed with advice on launching your own business, working as a freelancer, turning a hobby into a profit, and cashing in on your natural gifts
  • Scope it out — discover which jobs are in demand and expected to grow, what they pay, and whether you're qualified

  • Sales Rank: #179423 in Books
  • Published on: 2015-08-31
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x .65" w x 7.40" l, .0 pounds
  • Binding: Paperback
  • 360 pages

From the Back Cover

Learn to:

  • Showcase the value you have to offer a potential employer
  • Perfect your résumé and interview skills
  • Negotiate for what you want
  • Snag your dream job in the age of social media
  • Launch a whole new career or business

Your guide to navigating today's workplace and snagging that perfect job

Whether you're searching for a new job by choice or necessity, consider this book your life raft. You'll find all the resources you need to job-hunt—from building an online presence and revitalizing your résumé to negotiating a salary and landing that job!

  • The power of people — harness the power of the people you know — friends and family, former colleagues, social media contacts, and more — to network your way to your next job
  • Mirror, mirror on the wall — rehab your résumé and cover letter, build a positive online presence, acquire social media street smarts, and market yourself on LinkedIn
  • Hang your own shingle — join the growing ranks of the self-employed with advice on launching your own business, working as a freelancer, turning a hobby into a profit, and cashing in on your natural gifts
  • Scope it out — discover which jobs are in demand and expected to grow, what they pay, and whether you're qualified

Open the book and find:

  • Ways to identify and market your most valuable skills
  • How to use Facebook, Google+, LinkedIn, and Twitter in your job search
  • How to clear the application hurdle
  • Tips for prepping for an interview
  • The top jobs for 50+ workers
  • Ten steps for career changers

About the Author

Kerry Hannon (kerryhannon.com) is a nationally recognized authority on career transitions and retirement, a frequent TV and radio commentator, and author of numerous books, including Love Your Job (Wiley/AARP), What's Next? (Berkley Trade/AARP), and Great Jobs for Everyone 50+ (Wiley/AARP). Hannon is AARP's Jobs Expert and a regular contributor to The New York Times, Forbes, and Money magazine.

Most helpful customer reviews

47 of 50 people found the following review helpful.
Useless at best, deceptive at worst
By Dr. Cathy Goodwin
It's hard to know where to start. This book is endorsed by AARP and it's one reason I'd never pay them a dime. I've yet to see anything good coming out of AARP on the subject of employment.

Perhaps the most egregious example comes when the author lists "ten great jobs for workers over 50." She says she chose them because of growing demand, which should translate to opportunities; and "you're probably qualified right now to do any of them, although you may need to get a certification to prove it."

If that isn't chirpy-talk, I don't know what is. For some of these jobs you need a lot more than an easy-to-get certification, and all call for skills and aptitude. The statement that "you're probably qualified right now to do any of them" is a bare-faced lie.

The 10 are patient advocate (probably the most realistic, although not bursting with opportunities, and you need extraordinary people skills); translator/interpreter (hello - didn't she say "probably qualified?"); certified financial planner (you need a ton of education PLUS you market yourself to find clients); home modification pro (skilled contracting required); fitness trainer (are you serious?); massage therapist (she admits "500 hours of study or more" plus you've got to love touching people); eco-landscaper (a highly specialized field); independent contractor (which covers anything from dog-walking to consulting with Fortune 50 companies); accountant/financial manager (degrees, anyone?); dietician/nutritionist (you need at least a BA and probably an employer, which means facing down age discrimination).

Just because skills are in demand doesn't mean that employers will hire a perfectly qualified senior. Even people over 40 who attend intense coding boot camps, preparing for a field where workers are urgently ended, encounter age prejudice. Many companies will retrain a younger person, redefine the job or settle or someone less qualified. It is very, very difficult to get around age discrimination.

Like many career planners who target senior citizens, Hannon confuses services FOR the elderly with services BY those over 50. Fitness training for seniors and retrofitting a home call for specific skills and many people don't care who they hire. Just because you're over-50 doesn't mean you want to work with the elderly or that you're specially qualified to do so. Retrofitting a home is about home building skills.

Like AARP, this book assumes people over 50 are desperate and not interested in real jobs with salaries, raises and promotions. On p 95 she refers to "the Peace Corps actively recruits retired leaders to be volunteers for short-term shifts." The Peace Corps isn't a job and rarely is a gateway to a job, especially for someone who's older. It's competitive to join the Peace Corps. And after two years, you're back to where you started.

And some of the comments are downright funny, if they weren't so insensitive to a serious problem. For instance, also on p 95, we see: "Some schools make a special effort to appeal to older workers. Penn State University, for instance, has a retirement community on campus that offers residents free college classes and priority tickets to games. For culture buffs, the Penn State Center for the Performing Arts presents music, dance and theater." What this says is Penn State is happy to take money from retired seniors, not hire them. Didn't anybody edit this book for content?

The problem is AARP in general (see the big red letters in the corner of the cover?) and this book in particular, stereotype the over-50 set in a particularly cruel way. They assume that people in this age group are united by age, so we get lists of potential positions and places to look for work that are completely unrelated. Huge waste of time.

The most realistic recommendations are in the area of pet sitting, dog walking or pet grooming, My dog walker earns a great living. If the dogs love you, the clients will too.

I borrowed this book from a library, as research for something I'm writing myself. Otherwise I'd be tempted to burn it or tear it up into small pieces to line the cat box. I suggest you skip this book and head over to community colleges or the SBA to take classes in entrepreneurship. You'll still face age discrimination from clients, but you'll have zero opportunity if you wait for employers to hire you. And once hired, often you're brought in at a lower pay rate, which means you're disrespected from the very beginning.

3 of 7 people found the following review helpful.
The book is excellent, and I highly recommend it to all job-seekers
By Amazon Customer
After reading this book, I tore up my resume and cover letter, and completely rewrote it. It is far more effective in
catching the attention of the reader. The book is excellent, and I highly recommend it to all job-seekers, younger ones, too!

1 of 5 people found the following review helpful.
Outstanding!
By Amazon Customer
This book belongs on everyone's bookshelf whether 18 or 80. It covers the subject from A to Z and includes numerous references of great value complete with web addresses.

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Organizational Behavior: Human Behavior at Work, 14e is a solid research-based and referenced text known for its very readable style and innovative pedagogy. While minimizing technical jargon, John Newstrom carefully blends theory with practice so that basic theories come to life in a realistic context. As in previous editions, this edition will be filled with practical, applied advice and a widely accepted, and specially updated, presentation of five models of organizational behavior that provides an integrating framework throughout the book.

  • Sales Rank: #79746 in Books
  • Published on: 2014-01-21
  • Original language: English
  • Number of items: 1
  • Dimensions: .90" h x 8.00" w x 9.90" l, .0 pounds
  • Binding: Paperback
  • 576 pages

About the Author
Respected teacher, widely published author, and consultant to organizations in the areas of training and supervisory development. He is Professor Emeritus of Management in the Management Studies Department of the Labovitz School of Business and Economics at the University of Minnesota Duluth (UMD).

Most helpful customer reviews

2 of 2 people found the following review helpful.
How to be bored and annoyed by.....
By Amazon Customer
The book is very dry and the publisher limits reading the book on kindles with text to speech. I got the book to read on my kindle for class instead I have to read on a computer screen. The material is repetitive, dry, and mentions many other disciplines but never answers the what is the point question or why this is beneficial. It feels like an "Intro to Corporate American 101" textbook, not an advanced interdisciplinary guide.

1 of 1 people found the following review helpful.
Excellant Resource
By B. Small
This is a very effective book for introducing key managerial concepts. If you are seeking the theory behind things like motivation, team work, organizational structure and human behavior in work settings, this book is the perfect match. You'll also find practical application throughout the text that brings more context around how research applies to today's business challenges.

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Boring. That About Sums it Up.
By luvmy2lilgirls
I found this book extremely boring. I had to have it for one of my graduate classes and it is just so...blah. Just blue words on white paper. Not a lot of illustrations or anything to break up the monotony. The "stories" at the beginning of each chapter are so ridiculously corny. This book is completely overpriced!

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Emotions Revealed, Second Edition: Recognizing Faces and Feelings to Improve Communication and Emotional Life, by Paul Ekman

"A tour de force. If you read this book, you'll never look at other people in quite the same way again."―Malcolm Gladwell

Renowned psychologist Paul Ekman explains the roots of our emotions―anger, fear, disgust, sadness, and happiness―and shows how they cascade across our faces, providing clear signals to those who can identify the clues. As featured in Malcolm Gladwell's bestseller Blink, Ekman's Facial Action Coding System offers intense training in recognizing feelings in spouses, children, colleagues, even strangers on the street.

In Emotions Revealed, Ekman distills decades of research into a practical, mind-opening, and life-changing guide to reading the emotions of those around us. He answers such questions as: How does our body signal to others whether we are slightly sad or anguished, peeved or enraged? Can we learn to distinguish between a polite smile and the genuine thing? Can we ever truly control our emotions? Packed with unique exercises and photographs, and a new chapter on emotions and lying that encompasses security and terrorism as well as gut decisions, Emotions Revealed is an indispensable resource for navigating our emotional world.

  • Sales Rank: #6199 in Books
  • Brand: Ekman, Paul
  • Published on: 2007-03-20
  • Released on: 2007-03-20
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.21" h x .89" w x 5.47" l, .62 pounds
  • Binding: Paperback
  • 320 pages
Features
  • Face Impressions
  • Facial Action Coding System
  • Paul Ekman
  • Emotional Life
  • Emotions and Lying

Review
"There has not been a book on this subject of such range and insight since Darwin's famous Expression of the Emotions more than a century ago." --Oliver Sacks
""Emotions Revealed" will leave everyone who reads it more intelligent about their emotional life . . . A charming, sound, sane map to the world of emotions, the perfect guide." --Daniel Goleman, author of "Emotional Intelligence"

About the Author

Paul Ekman is the world's foremost expert on facial expressions and the professor emeritus of psychology at the University of California Medical School in San Francisco. He has served as an adviser to police departments, antiterrorism groups, and animation studios, and Ekman's research inspired Lie to Me, the FOX TV series. The author of fifteen books, he lives in northern California.

Most helpful customer reviews

305 of 324 people found the following review helpful.
Absolutely Excellent book on Concealed Emotions
By Susan C. Gill
btw I'm Susan Gill's son.

Dr Ekman has been getting alot of attention lately, due to the fact that he is the scientific consultant for the new show on Fox "Lie to Me". The show is even based off of his science. In fact, it's the reason I got into this type of behavioral science. So if like me you want to strengthen your ability to catch liars or see hidden emotions in the face, this book is without a doubt your best bet.

What makes this book so good is that Ekman includes pictures of every single emotion, and describes them in detail so that you should know which emotion should be felt at which time. Pictures are abundant in each chapter for each specific emotion On top of that, the book even has a test you can take to see how well you can read emotions before, and after you read the book.

Another very helpful thing is that he even gives a negation signal people can make in the face called "mouth shrugs", and the difference between a mouth shrug and sadness. This was an issue if you've seen the "Moral Waiver", because it was hard to spot in that particular episode what exactly a mouth shrug looked like. In fact, I know what a mouth shrug looks like and I STILL have a harder time seeing what they did with it, so on that note this book is very useful.

As for using it for lie detection, the extra chapter included in this edition is extremely useful. It describes the two types of errors a person can make when interpreting signals for lying, but not in so much detail that it kills you (I.E "Telling Lies"). It's almost as if it summarizes some of what "Telling Lies" says, so it's really good after you read "Telling Lies" to read that chapter if you're having any issues.

My only complaints for the book is mostly the way Ekman set up the chapters. He wrote why and when we feel the emotion BEFORE you learn to recognize it. This was a problem for me because it made me want to get to the faces and how to read them. If he had done that first, I may have been more interested in understanding WHY or WHEN certain emotions occur.

On a different note, Ekman really makes it seem that he doesn't have a lot of confidence in his lie detection system, but if you watch "Lie to Me" you can see clearly that his research can be well over 90 % accurate based on the context of the situations, and looking for changes in behavior instead of just one sign of lying only.

One last thing, if you to want to learn how to detect lies and how to read faces and body language like the people on "Lie to Me" (and like Ekman), this isn't the only book you should get. It's more of a concentration on the Face instead of the "whole picture" you'll be looking at.

This is my opinion, but you should really get Ekman's book "Telling Lies" and Alan and Barbara Pease's book "The Definitive Book of Body Language" if you want to get really serious about lie detection. Each book contains certain information that's more in depth on each subject. Like the use of Manipulators is alot more in depth in the Body language book than in any of Ekmans books (which is really needed because Ekman barely covers that topic). On top of that, reading body language can give you a better assesment of a person's behavior based on their positive and negative body language. Coupled with the "Tells" that Ekman describes, you should have a really good understanding of how the system works.

Ekman's other book, "Telling Lies" is a bit of a tougher read, but it includes valuable information on the body and lying that none of the other books have. It goes more in-depth on the two errors a Lie catcher can make, and give you a much deeper understanding on how and why people lie (make sure you buy the 2009 remake version though, it has the best information, and makes it sound more conclusive about his studies towards the end of the book).

So if you're interested in concealed emotions, buy this book immediately. If you're interested in lie detection however, buy this book, and "Telling Lies" (Paul Ekman) and "The Definitive Book of Body Language" (Allan, Barbara Pease) and to watch "Lie to Me" every week to get a better understanding of how to use his science.

*****EDITED NOTES*****

Just to let you know, I've edited my review to make it easier to read, and that I've written a review on "Telling Lies" if you'd like more information on that book.

ALSO, new to this Edit is the newest reccomended book on body language. "What Every Body Says" is my all time favorite book on body language. It's written by an ex FBI agent. While I was turned off by that fact at first, I read into it and found that the author is VERY exceptional at what he does. If you can, get that book instead of Alan and Barbara Pease's book. It's still an excellent book, but I found "What Every Body Says" to be a bit better =)

61 of 65 people found the following review helpful.
Detailed and Informative
By Rick Rumford
On the topic of body language and the display of emotions, Dr. Ekman is probably the most knowledgeable man alive. His writings are based on decades of real, scientific research and experimentation. In this second edition, he does a great job of explaining the root causes of emotions and then showing how emotions are displayed on the individual's face.

Dr. Ekman was among the first to identify micro-expressions, which he first identified as he studied a tape of a suicidal woman who was filmed denying her intent to commit suicide. By identifying her micro expressions, he was able to determine that, contrary to her verbal statements, she remained suicidal and in need of care and supervision.

Dr. Ekman peppers the book with many examples and anecdotes. For example, he shows how John Dean, Counselor to President Nixon, undercut his own credibility with an overly detailed memory description. The book is full of these kinds of anecdotes and examples.

Bonus: The appendix provides a visual test that the reader can use to determine their own proficiency in recognizing and reading emotions. I found the test to be interesting and instructive.

This book is a well-researched, scholarly work that will benefit any person interested in learning more about how to read and recognize the emotions of others. If you are looking for something with more entertainment value and more illustrations, you might check out The Definitive Book of Body Language by Allan and Barbara Pease.

0 of 0 people found the following review helpful.
A Relentless Foray Into Understanding Human Emotion
By ZyPhReX
Paul Ekman, who is also author of the landmark book Unmasking The Face – A Guide To Recognizing Emotions From Facial Expression, has been at the tip of the spear in regards to the topic of emotions and behavioral psychology.

In Emotions Revealed – Recognizing Faces & Feelings To Improve Communications & Emotional Life, Ekman speaks at length throughout the book about the extensive research he has conducted throughout his life in respect to the emotional behaviour individuals display, and also offers ways of ascertaining whether those individuals are carrying deceit or not.

The book Emotions Revealed couples extremely well with Unmasking The Face because the former provides ample emotional data for reading/understanding individual behavior, while the latter offers dozens of visual examples of these emotions – happiness, surprise, fear, anger, disgust and sadness.

Ekman in Emotions Revealed helps individual glean information in a manner that is reasonable and easy to follow with the photographs used, and the exercises to carry out, which helps individuals seep within the mind of another potential person. This aids individuals in the comprehension of how others would behave in many emotional-charged situations.

The author states in the preface to the second edition that his goal is to ‘help people improve four essential skills’, which are:

First, becoming more consciously aware of when you are becoming emotional, even before you speak or act.
Second, choosing how you behave when you are emotional, so you achieve your goals without damaging other people.
Third, becoming more sensitive to how others are feeling.
Fourth, carefully using the information you acquire about how others are feeling.

Knowing the goals the author had in the beginning of the book, it can be said without equivocation that the author did a trenchant job at fulfilling his goal.

Not only did Ekman provide individuals throughout the book with extensive data that merges with his central goals, but he also carries it out in a clear and direct manner.

This book is indispensable in the field of emotions and behavior and it is an essential tool to understanding how people behave.

Kindest Regards,
Zy Marquiez
TheBreakaway.wordpress.com

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Rabu, 02 Februari 2011

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The Referral Engine: Teaching Your Business to Market Itself, by John Jantsch

The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you.

The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company.

Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire.

Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include:

-Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening.

-The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical.

-Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to.

The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine.

This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.

  • Sales Rank: #123575 in Books
  • Brand: Portfolio Trade
  • Published on: 2012-09-25
  • Released on: 2012-09-25
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .70" w x 5.50" l, .48 pounds
  • Binding: Paperback
  • 256 pages
Features
  • Great product!

From Publishers Weekly
As lean times force businesses to reduce advertising and marketing budgets, more and more companies are trying to develop new clients through word-of-mouth referrals. Jantsch (Duct Tape Marketing) champions such an approach, asserting that many widely referred businesses do very little when it comes to traditional advertising and that happy customers and actively engaged partners account for a great deal of their efforts. According to Jantsch, referral behavior is a primal activity rooted in our survival instinct and satisfying our need to connect with other people and mint social currency. Jantsch offers practical solutions on how to build a powerful referral engine by developing a systematic, consistent, and replicable approach and exploiting content, using social networking, and building strategic partnerships. He illustrates his points with examples from such companies as work clothing manufacturer Carhartt with its Tough Jobs blog; Southwest Airlines, which relies heavily on hiring the right people to be the champions of the brand; and TerraCycle, a recycling company whose nontraditional business practices generated word-of-mouth attention. A swift, appealing read and a thorough primer on the power of letting your products and customers speak for themselves. (May)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review
"A swift, appealing read and a thorough primer on the power of letting your products and customers speak for themselves."
-Publishers Weekly


"Frankly, I had no idea how John was going to top Duct Tape Marketing. The book is a classic. But with The Referral Engine, John puts you in the driver's seat and shows you the steps to achieving marketing success without a huge budget. Go no further. Buy this now."
-Chris Brogan, coauthor of Trust Agents


"I don't think there are many people who know more about small business marketing than John does, and I'm certain that there's no one more generous in sharing tips and insights. What, exactly, are you waiting for? This book will pay for itself in one day."
-Seth Godin, author of Linchpin


"For Zappos, part of delivering a great customer experience means developing personal and emotional connections, both with employees and customers. These are the types of connections people talk about with their friends and family. This book will show you how to give people something to talk about."
-Tony Hsieh, CEO, Zappos.com


"Who knew that there's a science to referrals? Not I-but now that I know, I want you to benefit from John's expertise. In a sense, a jacket blurb is the ultimate referral, and I'm here to blurb this book because it will help you succeed in business."
-Guy Kawasaki, cofounder of Alltop

About the Author
John Jantschis the creator of the Duct Tape Marketing System. For more than twenty years he has coached and consulted small business owners and independent professionals in simple and low-cost methods for growing and promoting their businesses. His blog, Duct Tape Marketing, was recognized byForbesmagazine as the best blog on small business and marketing.

Most helpful customer reviews

183 of 201 people found the following review helpful.
My Honest Review
By John B. Spence
[[VIDEOID:mo2CI1PDZHCLNYU]]I have read more than 100 business books a year for the last 21 years -- and here is my review on "The Referral Engine."

59 of 63 people found the following review helpful.
A Few Useful Chapters
By loka
This book has 13 chapters (the last chapter gives an overall view). I would have to agree with what fellow reader S. A. Mccullough (who gave this book a 1-star rating) said with regards to the first 5 chapters of the book - incoherent and has little to do with referral generation.

Real juice flows from the following chapters:
6. Using valuable content as marketing material
7. How to use Social Media, Blogs and tools like podcast and videos to engage customers
9. How to form win-win partnership with other businesses (both closely related and remote) to generate referrals to both partners

However, if you have read books like Get Content Get Customers : Turn Prospects into Buyers with Content Marketing; Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World; Word of Mouth Marketing, Revised Edition: How Smart Companies Get People Talking like I did, then I can assure you that the ONLY chapter you would find useful and new is Chapter 9 (how to form win-win partnership for referral generation). If you have not read these books, then The Referral Engine might be a good overall guide for you (but still, skip chapters 1 to 5) and that is why, assuming you haven't read those books, I gave it 3 stars.

2 stars have to be taken away regardless of whether you are new to the topic of referral generation or not due to the book's poor organization. It lacks a readily useable framework - the author does mention a "4Cs framework" - Content, Context, Connection and Community - but sadly the chapters are not organized around the 4Cs, in fact, they are rarely even mentioned throughout the book, and readers are left with the difficult task of figuring out which part of the book falls into which of the 4Cs.

To me, this book is quite a disappointment, especially when it has so many 5-star reviews.

30 of 34 people found the following review helpful.
Extraordinary Compliment To Duct Tape Marketing - A Must Read!
By Mike M
I have read countless books on marketing and sales. From Purple Cow to all the Zig Ziglar... and all of them have truly great theory. John's books takes the theories and puts the rubber to the road. I found Duct Tape Marketing to be a step by step guide to small business marketing. Referral Engine took it to a whole new level. It addresses the most important marketing method head on - referrals. There is no better marketing in the world, then a new prospect learning about you from their trusted friend or family member. John's book shows you how to do it over and over again. This book is not only a must read, it is a "must keep with you at all times" book.

Mike Michalowicz
Author of The Toilet Paper Entrepreneur

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Selasa, 01 Februari 2011

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Die Wertschöpfungsmaschine, by Andreas Suter

  • Published on: 2004
  • Original language: German
  • Dimensions: 9.53" h x .98" w x 6.57" l,
  • Binding: Hardcover

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