Library: Oktober 2012

Rabu, 31 Oktober 2012

[J128.Ebook] Download Molecular Exercise Physiology: An IntroductionFrom Routledge

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Molecular Exercise Physiology: An IntroductionFrom Routledge

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Molecular Exercise Physiology: An Introduction is the first student-friendly textbook to be published on this key topic in contemporary sport and exercise science. It introduces sport and exercise genetics and the molecular mechanisms by which exercise causes adaptation. The text is linked to real life sport and exercise science situations such as ‘what makes people good at distance running?’, ‘what DNA sequence variations code for a high muscle mass?’ or ‘by what mechanisms does exercise improve type2 diabetes?’

The book includes a full range of useful features, such as summaries, definitions of key terms, guides to further reading, review questions, personal comments by molecular exercise pioneers (Booth, Bouchard) and leading research in the field, as well as descriptions of research methods. A companion website offers interactive and downloadable resources for both student and lecturers.

Structured around central themes in sport and exercise science, such as nutrition, endurance training, resistance training, exercise & chronic disease and ageing, this book is the perfect foundation around which to build a complete upper-level undergraduate or postgraduate course on molecular exercise physiology.

Sales Rank: #551253 in Books
Published on: 2014-04-27
Original language: English
Number of items: 1
Dimensions: 9.60" h x .60" w x 6.70" l, 1.48 pounds
Binding: Paperback
338 pages

About the Author

Henning Wackerhage, PhD is a Senior Lecturer in Molecular Exercise Physiology at the University of Aberdeen. His research interest is molecular exercise physiology in general and specifically the function of the Hippo pathway in skeletal muscle.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Excellent book, with some minor mistakes when citing some ...
By imre veres
Excellent book, with some minor mistakes when citing some numbers, like 10mmol instead of 100(as I remeber). I hope also like previous reviewer that new editions shall come. Also "Molecular and Cellular Exercise Physiology" by Frank Mooren and Klaus Volker is excllent book in this field, but it was published in 2004 and lot of new information came since that time.

1 of 2 people found the following review helpful.
Essential for the Advancement of Exercise Science
By Dan Trautman
"Molecular Exercise Physiology: An Introduction" offers a tremendous amount of information that will greatly benefit any professional or student looking to advance their knowledge and understanding in the Exercise Science field. As a strength and conditioning coach, Master's student in Exercise Physiology, and aspiring PhD, most of the coursework I've taken covers the adaptations to the cells, as well as the interacting systems of the body. This book takes it a step further to illustrate the mechanisms and pathways at the molecular level to explain why/how those adaptations take place. The text gets very technical but at the end of each section/topic there is a summary in layman's terms which helps make the information relevant for the reader. Understanding these functions is essential in order to properly prescribe exercise for any population. Hopefully this is the first of many editions!

0 of 1 people found the following review helpful.
Good material, needs some work.
By Ericson Mar
The material and flow is good but it needs proofreading. There are many mistakes, especially regarding the figures.

Everything is monochrome. In this day and age, a modern textbook with lots of pictorial descriptions should be in color (vs. stuff like “filled circles”, “empty circles”, etc.). You can convey more information and enhance the visualization of concepts in color.

Author includes interesting excerpts from researchers who made key discoveries in the field. This makes it interesting and inspirational by immersing the reader into the historical events.

You leave learning about the many accomplishments we’ve achieved through the applications of molecular biology, genetics, and computing to human performance yet, you still get the feeling that we really have discovered very little. So many more questions remain. And perhaps this is motivation for future scientists to try to discover these answers. Overall, although there are similarities between each of us, there appears to be a lot of customization that can be applied to fitness programs due to not only how individual we are, but the various interacting variables that need to be considered. Looks like some exciting times ahead!

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Jumat, 26 Oktober 2012

[O845.Ebook] Free PDF Problem-Based Learning: Case Studies, Experience and Practice (Case Studies of Teaching in Higher Education (Paperback)), by Peter Schwart

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Problem-Based Learning: Case Studies, Experience and Practice (Case Studies of Teaching in Higher Education (Paperback)), by Peter Schwart

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Problem-based learning (PBL) is becoming widely used in higher education. Popular in the medical sciences, PBL is now finding applications beyond - in engineering, sciences and architecture - and is widely applicable in many fields. It is a powerful teaching technique that appeals to students and educators alike. This book will be of great value to those who want to improve their use of PBL and for those who want to learn more and implement it. It provides compelling accounts of experiences with PBL from eight countries including the UK, US, Canada, Australia and New Zealand, and gives readers the opportunity to understand PBL and to develop strategies for their own curriculum, in any subject and at many levels.

Sales Rank: #1500173 in Books
Brand: Brand: Routledge
Published on: 2001-03-03
Original language: English
Number of items: 1
Dimensions: 9.21" h x .45" w x 6.14" l, .62 pounds
Binding: Paperback
196 pages

Features

Used Book in Good Condition

About the Author
Peter Schwartz is Associate Professor in Pathology at the University of Otago Medical School, New Zealand, Stewart Mennin is Assistant Dean of Educational Development and Research at the University of New Mexico, U.S. Graham Webb is Professor and Director of the Centre for HE Quality at Monash University, Australia.

Most helpful customer reviews

10 of 10 people found the following review helpful.
Recommended for teachers, lecturers, tutors & course leaders
By Midwest Book Review
Collaboratively edited by Peter Schwartz, Stewart Mennin, and Graham Webb, Problem-Based Learning: Case Studies, Experience, And Practice, is a strong guide to and advocate of the problem-based learning technique, which is used in numerous academic fields as a critical approach to teaching students practical applications and helping them better grasp abstract material. Problem-Based Learning uses numerous, clearly detailed case studies from a wide variety of teaching situations involving the problem-based learning approach. Problem-Based Learning addresses everything from teaching methodology to recalcitrant students to skeptical scholastic system politics. Recommended for teachers, lecturers, tutors, course leaders, and curriculum developers.

0 of 2 people found the following review helpful.
Four Stars
By Saul José Semião Santos
In good conditions. I received it. Thank you.

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[S436.Ebook] PDF Download Start Something That Matters, by Blake Mycoskie

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Love your work, work for what you love, and change the world—all at the same time.

What matters most to you? Should you focus on earning a living, pursuing your passions, or devoting yourself to the causes that inspire you? The surprising truth is that you don’t have to choose—and that you’ll find more success if you don’t. That’s the breakthrough message of TOMS’ One for One movement. You don’t have to be rich to give back and you don’t have to retire to spend every day doing what you love. You can find profit, passion, and meaning all at once—right now.

In Start Something That Matters, Blake Mycoskie tells the story of TOMS, one of the fastest-growing shoe companies in the world, and combines it with lessons learned from such other innovative organizations as method, charity: water, FEED Projects, and TerraCycle. Blake presents the six simple keys for creating or transforming your own life and business, from discovering your core story to being resourceful without resources; from overcoming fear and doubt to incorporating giving into every aspect of your life. No matter what kind of change you’re considering, Start Something That Matters gives you the stories, ideas, and practical tips that can help you get started.

Why this book is for you:

• You’re ready to make a difference in the world—through your own start-up business, a nonprofit organization, or a new project that you create within your current job.
• You want to love your work, work for what you love, and have a positive impact on the world—all at the same time.
• You’re inspired by charity: water, method, and FEED Projects and want to learn how these organizations got their start.
• You’re curious about how someone who never made a pair of shoes, attended fashion school, or worked in retail created one of the fastest-growing footwear companies in the world by giving shoes away.
• You’re looking for a new model of success to share with your children, students, co-workers, and members of your community.

You’re ready to start something that matters.

Sales Rank: #63349 in Books
Published on: 2011-09-06
Released on: 2011-09-06
Original language: English
Number of items: 1
Dimensions: 8.55" h x .94" w x 5.76" l, .84 pounds
Binding: Hardcover
208 pages

Amazon.com Review
A Letter from Author Blake Mycoskie

People often ask me what I consider my goal to be at TOMS. The truth is that it’s changed over the years. When we first began, the goal was to create a for-profit company to help the children that I met in a small village in Argentina. And that objective to give new shoes to children in need continues to be a powerful driver for me and everyone else at TOMS.

But recently my personal mission has changed. Today, I would say that my goal is to influence other people to go out into the world and have a positive impact, to inspire others to start something that matters, whether it’s a for-profit business or a nonprofit organization. I feel a deep sense of responsibility to share everything that we’ve learned from TOMS, so that others can learn from both our mistakes and the counterintuitive principles that have guided our success.

I would also like to share the stories of other social entrepreneurs, from all walks of life, who are taking that wonderful and courageous step forward, who are moving from thinking about doing something to actually doing it. Among many others, the leaders profiled in my book include Tony Hsieh (founder of Zappos), Scott Harrison (founder of charity: water), Lauren Bush (founder of FEED Projects), Eric Ryan & Adam Lowry (co-founders of method) and Tim Ferriss (author of The 4-Hour Workweek).

Like me, all of the people featured in the book faced insecurities and fear when first starting out. All of us bootstrapped with limited resources, and made countless mistakes along the way. After reading these stories of success, I hope that you’ll realize that you already have everything you need to get started. You don’t need a lot of money, a complicated business plan, or a great deal of experience to get your idea off the ground. What you absolutely must have, however, is the courage to take that first bold step forward….

For me, the ultimate success of this book will be measured not by how many copies it sells but by the number of people whom it inspires. Are you ready to start something that matters?

Carpe Diem,
Blake

Review
“A creative and open-hearted business model for our times.”—The Wall Street Journal

About the Author

In 2006, Blake Mycoskie founded TOMS Shoes with a simple business model: “With every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for One.” In 2011, TOMS launched its second One for One product, TOMS Eyewear, which with every pair purchased helps give sight to a person in need by providing medical treatment, prescription glasses, or sight-saving surgery. Mycoskie will be using 50 percent of his proceeds from this book to create the Start Something That Matters Fund, which will support inspired readers in their efforts to make a positive impact on the world.

When Blake isn’t working at TOMS, he spends his time reading, writing, fly-fishing, and participating in just about every board sport.

Most helpful customer reviews

116 of 130 people found the following review helpful.
Great Book For Business Newbies
By Quirky Girl
If you find you have a bookshelf crammed with inspirational business books - you probably don't need to make room for this one.
Though if you are just starting on a road to self discovery, finding your niche, and need some motivation, this book is most definitively for you.
I love Tony Hsieh (Zappos) but found his book long, flat, bland - and I found Blake's book to be short, flat, bland (for someone that has a shelf of books crammed with business inspirational books).
I've come to the conclusion that brilliant founders of successful upstarts are much better at doing than writing.
If you've read Malcolm Gladwell, Seth Godin, Tom Peters, - doubtful you'll feel satisfed after reading this. If you aren't familiar with any of the authors I mentioned, then I think buying/reading this book is money and time well spent!

53 of 62 people found the following review helpful.
Inspiring, Encouraging
By John Chancellor
It is not necessary to be a serious student of current affairs to realize that most of the institutions in our society no longer work. Our governments at all levels are dysfunctional, spending more than they take in, more concerned with the welfare of government bureaucrats than the citizens they are supposed to serve. A close look at many of the larger charitable institutions reveals that administrative cost far exceed the money spent on the stated purpose of the organizations.

It is very easy to become discouraged and disillusioned with our society and the direction it seems to be heading in. But then I read Start Something That Matters and at least I think maybe there is some hope.

The story of TOMS is very inspirational. Starting with very little money but a lot of dedication and a vision for creating a dual purpose business - offering a unique product and providing free shoes to underprivileged children, the success has been exceptional.

The book uses the story of TOMS as a blueprint to inspire others and to show them how to go about starting something that matters. The book does not dwell on how inefficient most government and large organizations efforts are. Instead it focused on what worked for TOMS and a few other examples highlighted in the book.

At the heart of the TOMS model is transparency. There is an honest desire to help others. They did not use their charity as a means to gain free and/or favorable publicity. They kept the program simple, sell a pair of shoes, give away a pair of shoes.

The book gives some general guidelines for how to model your own program that matters.

The book is extremely short and very easy to read. I would have loved some more real life stories about the "shoe drops". But in keeping with Blake Mycoskie's philosophy, he kept the book short and simple. The book is meant to inspire and awaken you to the possibilities you that you can do more worthwhile things with your life.

The value in this book is not so much the TOMS story but the idea that we as individuals can make a difference in the world. I believe part of the message is implied - what we have been doing does not work. There is more to life than accumulating material possessions. Trying to accomplish aid programs through government and large organizations is fraught with mismanagement, misuse and in many cases diversion of the aid. The real message is that if we want to bring the world closer together, to really help those in need, we need to do more ourselves. We should not rely on others. We are capable of starting something that matters.

If you want more fulfillment in life then find some way to help others, find a cause that you believe in and then do something to bring that cause to life. Use the concepts outlined in this book and Start Something That Matters.

103 of 128 people found the following review helpful.
Kool-aid
By Arsenius Paphnutius
While I appreciate the author's good intentions of making a positive impact via private initiatives and his passion; I can hardly endorse a very broken, irresponsible and oxymoronic model of "profitable-charity" that has done much harm and destruction under the guise of altruism and responsible consumerism.

Let me explain...
Business model: Launch a private initiative by sourcing production from a cheap, labor rich country; market those goods to first-world consumers under the banner of serving the poor and a 1-to-1 model of putting shoes on the feet of impoverished children - therein saving their lives; lastly, market your company as if it is not-for-profit - unmotivated by margins - strictly focused on saving lives and addressing poverty in the 21st century.

Why this is flawed: This is an initiative that has a great marketing strategy, coupled with an incredibly flawed and destructive business model. While selling merchandise (shoes in this case) that are extremely marked up, under the guise of serving the poor in another country, TOM's has convinced its consumers that you can be both trendy and a responsible consumer. The only problem is that TOM's built its model on a marketing plan aka what would sell (developed world), as opposed to a responsible understanding of the need (the developing world). Forced to honor its commitment to it's 1-to-1 policy, TOM's has dumped thousands of its shoes on the open markets of developing countries, driving hundreds of native companies out of business. In fact, TOM's has most often done far more harm than good, and all while making a tremendous amount of profit as a high-margin enterprise.

A different approach: Blake should consider purchasing his shoes and other resources from the companies that he is driving out of business. While American shoes may be made of canvas in Argentina, most models that are distributed in developing countries are sourced in countries like China and Vietnam; therefore, he should present transparency in his supply chains, and seek to transfer his purchasing (and profits) to companies that are sourced in the very countries where he is distributing shoes - rather than undermining the few thriving private initiatives in the very regions he seeks to help. This model of charity (or in this case, "profitable charity") is BROKEN, and the fact that Blake has found a way to fund it through a marketing campaign that cloaks his enterprise as a "responsible, informed, alternative approach to consumerism" is detestable.

But enjoy the book, drink the kool-aid, and live on a yacht if it makes you feel more responsible - apparently it's the cool thing to do.

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Selasa, 23 Oktober 2012

[A171.Ebook] Download Ebook Ancient Scandinavia: An Archaeological History from the First Humans to the Vikings, by T. Douglas Price

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Scandinavia, a land mass comprising the modern countries of Denmark, Sweden, and Norway, was the last part of Europe to be inhabited by humans. Not until the end of the last Ice Age when the melting of huge ice sheets left behind a fresh, barren land surface, about 13,000 BC, did the first humans arrive and settle in the region. The archaeological record of these prehistoric cultures, much of it remarkably preserved in Scandinavia's bogs, lakes, and fjords, has given us a detailed portrait of the evolution of human society at the edge of the inhabitable world.

In this book, distinguished archaeologist T. Douglas Price provides a history of Scandinavia from the arrival of the first humans to the end of the Viking period, ca. AD 1050. The first book of its kind in English in many years, Ancient Scandinavia features overviews of each prehistoric epoch followed by illustrative examples from the region's rich archaeology. An engrossing and comprehensive picture of change across the millennia emerges, showing how human society evolved from small bands of hunter-gatherers to large farming communities to the complex warrior cultures of the Bronze and Iron Ages, cultures which culminated in the spectacular rise of the Vikings at the end of the prehistoric period. The material evidence of these past societies--arrowheads from reindeer hunts, megalithic tombs, rock art, beautifully wrought weaponry, Viking warships--give vivid testimony to the ancient peoples of Scandinavia and to their extensive contacts with the remote cultures of the Arctic Circle, Western Europe, and the Mediterranean

Sales Rank: #444492 in Books
Published on: 2015-07-10
Original language: English
Number of items: 1
Dimensions: 7.80" h x 1.40" w x 10.10" l, .0 pounds
Binding: Hardcover
520 pages

Review

"Although Scandinavia is relatively young in terms of human occupation compared to its European neighbors, this books shows that it is a rich area for studying important archaeological questions.... This book fills a gap in the market-- being one of the few overviews of Scandinavian prehistory written in English. ... Price's fascination with Scandinavia and extensive experience excavating in Denmark shines through on every page." --World Archaeology

"Anyone interested in Scandinavian prehistory, student and researcher alike, will be superbly served by this book, which elegantly blends synthesis with in-depth case studies. Highly recommended." --Kristian Kristiansen, University of Gothenburg

"Price has written the most accessible overview of Scandinavian prehistory in decades, taking the reader on a well-illustrated journey of some 14,000 years from the first settlement to the time of the Vikings. With remarkable fluency, a clear line of narrative chronology links major discoveries, debates and key sites, and the result is superb. For a one-stop guide to the archaeology of the Scandinavian countries, this is the book." --Neil Price, University of Uppsala

"This book provides a comprehensive overview of the archaeology of Scandinavia, from the first inhabitants 15,000 years ago to the time of the Vikings. The author's focus on specific sites of settlements, burials, and treasure deposits shows the reader clearly how archaeologists reconstruct ancient societies from the material evidence." --Peter S. Wells, University of Minnesota

About the Author

T. Douglas Price is Weinstein Professor of European Archaeology Emeritus at the University of Wisconsin-Madison and honorary Professor in the Department of Prehistoric Archaeology at the University of Aarhus, Denmark. His previous books include Europe before Rome, Images of the Past, Europe's First Farmers, and Principles of Archaeology.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Five Stars
By Karin bojs
Excellent book, written with deep knowledge, great clarity and wit.

0 of 0 people found the following review helpful.
Five Stars
By John Proesch
Outstanding!

3 of 3 people found the following review helpful.
Many excellent maps. Well worth the price to understand the ...
By Laura A. Wideburg
A very thorough overview of the latest archeological discoveries in English for the general educated reader. Many excellent maps. Well worth the price to understand the world of Scandinvia from the end of the Ice Age until the rise of the Vikings.

See all 3 customer reviews...

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Sabtu, 20 Oktober 2012

[O773.Ebook] Get Free Ebook Restaurant Success

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This one-stop guide to opening a restaurant from an accountant-turned-restaurateur shows aspiring proprietors how to succeed in the crucial first year and beyond.

Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats—money-guy, restaurant owner, and restaurant consultant—Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author’s own), this comprehensive how-to walks readers through the logistics of opening a restaurant: concept, location, menu, ambiance, staff, and, most important, profit. Updated to address current trends such as food trucks and to tackle online opportunities (and pitfalls!) including Groupon, Yelp, and Twitter, Restaurant Success by the Numbers remains a critical resource for navigating the food industry. Opening a restaurant isn’t easy, but this realistic dreamer’s guide helps set the table for lasting success.

Sales Rank: #30353 in Books
Published on: 2014-07-15
Released on: 2014-07-15
Original language: English
Number of items: 1
Dimensions: 9.20" h x .90" w x 6.30" l, .90 pounds
Binding: Paperback
320 pages

Features

business

Review
“After being in the business for many years, I thought I knew everything, but working with Roger showed me how much more there is to know. Restaurant Success by the Numbers contains the know-how you’ll need to open and run a thriving restaurant. If you want to succeed in the restaurant business, read it!”
—Grégoire Jacquet, chef/owner, Grégoire restaurant

About the Author
After ten years as a CPA, ROGER FIELDS stopped counting beans and started cooking them. He owned two successful restaurants in New York City before moving to the San Francisco Bay Area. He is a partner at Merchants Accounting Services, which has been providing financial services to restaurants, bars, and nightclubs for almost two decades.

How to Use This Book

This book is not only instructional and informative, it’s also entertaining. It’s not just for people who have dreams of owning their own restaurant; it’s also for people who simply want the inside scoop on what it really takes to plan, design, staff, open, and run a successful restaurant. Throughout this book, in addition to practical advice, there are anecdotes of mistakes made and problems encountered, and how they were resolved. I have also included contributed essays from owners, chefs, and other experts from various types of restaurant operations, from hole-in-the-wall to well-known large upscale operators. Their thoughts about their operations and the business in general will provide valuable insight into what it takes to run a successful restaurant.

Because opening and running your own restaurant will require not only a lot of time, dedication, passion, and hard work, but in all likelihood a substantial capital investment, you will need to be as certain as you possibly can that your restaurant idea will have a good probability of success at a specific site in your market area. A good way to test your idea is to conduct a market feasibility study. In addition to evaluating a site location, this will involve gathering and analyzing information about the demographics, psychographics, and competitive environment in your market. If you do not yet have a specific concept in mind, this research will help you identify the types of restaurants that are most likely to succeed in your area.

The early chapters in this book describe how to collect and analyze market data in order to make decisions about a potential concept, and how to quantify that data to decide whether it will make financial sense. Before getting into the meat of concept selection and market analysis, chapter 1 will help to set the table for your future success. For those of you who are interested in the “feel good” or romantic aspects of the business, it will suggest ways to realize them without taking on the responsibilities of ownership. It will also give some of the principal reasons for restaurant failure so that you can avoid them, and give you five rules that will help you to be pragmatic and to set realistic goals for your first restaurant.

Chapter 2, particularly important for those of you who are neophytes, walks through the basics of what constitutes a restaurant concept and outlines some characteristics of several restaurant types, such as fast food, takeout and delivery, and various types of table service. For example, if you are interested in takeout and delivery, you will learn the three characteristics that are necessary for success in that business. With these fundamentals in hand, you will be able to do more effective research and evaluation.

Chapter 3 will teach you how to do the following:
- Assess the potential number of customers you may be able to capture by looking at population size and potential traffic generators, such as office buildings, apartment buildings, and condominium complexes
- Become familiar with and identify potential target customers—that is, customers you hope to attract to your restaurant—through analyzing their age, income, spending habits, eating-out habits, and so on. With this information you will be able to develop tentative ideas and decisions about the types of food and beverages to serve, design and décor, service elements, and prices to charge.
- Evaluate your overall competitive environment—the number of, or lack of, similar concepts in the area—identify primary and secondary potential competitors, and evaluate their strengths and weaknesses, for example, their parking, food, bar, design and décor, and level of business at various times of the day

Chapter 4 will help you to assess location and site characteristics, such as visibility, proximity to traffic generators, traffic patterns and how they can affect your business, parking, and availability of adequate utilities.

Chapter 5 will show you how to quantify your data in the form of a financial feasibility study, evaluating whether your idea will make money. This chapter will teach you not only how to realistically prepare a budget of the cost to open your restaurant, but also how to realistically estimate sales and expenses and the level of sales you will need to pay yourself a decent wage, pay back your lenders and investors, and still break even.

But opening and running a successful restaurant is not only about gathering and analyzing market data and quantifying it. It’s also about food; service; ambience and design; staffing; properly equipping and laying out your kitchen, dining room, and bar areas; attracting customers and keeping them; and much more. That’s where the next six chapters come in. Here you’ll find all the information and details you need to start fleshing out the concept that you determined is a winner. Chapter 6 will give you some ideas about how to formulate a menu concept to match your target market, discuss the importance of a diverse menu, and teach you how to cost and price your menu items. It also gives tips on menu layout and design. Chapters 7 and 8 will get into some of the specifics of design and décor and give suggestions for how to select an architect or designer. These chapters will also discuss the importance of flow in design, give tips on how to lay out your dining room efficiently, and how to select tables and chairs to maximize your seating capacity. You will also learn how to buy the right amount of starting cutlery, plates, glassware, and so on; how to avoid costly budget overruns; the importance of complying with local and state code regulations; and much more. Chapter 9 will discuss the profitability of selling alcoholic beverages, give details on the various components of a bar, discuss liquor license laws and tell you where to get information, teach you how to prevent employee theft at the bar—almost everything you will need to set up and run your bar. It will also teach you how to price your drinks.

Chapter 10 gives an in-depth discussion of kitchen layout and design, discusses the importance of matching equipment with concept, gives descriptions of the key pieces of equipment found in a restaurant kitchen, gives suggestions for how to select good durable equipment, and tells you where to find it.

Chapter 11 gives tips on how to match your kitchen staff skills with your concept and gives tips on how to hire a chef and what traits to look for in a good chef. This chapter will also show you the relationship between good service and profits, teach you how to hire and train your service staff, and show you how to prepare a basic service and set up procedures manual.
Once you have determined that your concept is financially viable, you will be ready to make your restaurant dream a reality. The last four chapters will walk you through the rest of your startup tasks. If you are like most entrepreneurs, you will probably need to raise some investment capital or secure a bank loan. With your financial feasibility study, break-even analysis, and capital budget in hand from chapter 5, you will be ready to sell your idea to investors and lenders.

Chapter 12 will:
-Introduce you to the SBA (Small Business Administration), the bank of last resort for most first-time restaurateurs, and walk you through the process of applying for a bank loan
-Provide some insights into how to raise capital from investors and alternative sources, such as leasing and getting tenant improvements from landlords
-Present the basics of writing a concise, comprehensive, and convincing business plan, which will demonstrate to investors and lenders not only that your restaurant has the fundamentals to be profitable, but also that you have the necessary skills and know-how to run a successful business

Chapter 13 will teach you how to read and analyze a commercial lease so you will know what questions to ask when negotiating your lease. It will also describe the different types of businesses—corporations, partnerships, limited liability companies, and so on—so you will be able to choose the one that is best for you. In this chapter, you will also learn how to obtain a federal tax ID number and how to open business bank accounts.

Chapter 14 will discuss cost-effective ways to market your particular restaurant before it opens, during its early weeks and months, and for as long as its doors are open to the public. You will learn how to identify and use marketing methods that will help to create a memorable brand image for your restaurant and will develop a loyal customer base. For example, you will learn how to get positive word-of-mouth advertising and press write-ups and reviews, the two most powerful forms of advertising.

Chapter 15 will teach you how to identify and eliminate waste, spoilage, and employee theft. It will also teach you how to manage your inventories and labor cost to ensure maximum profitability.

Like every good book, this one has a logical beginning and ending. But you are welcome to read it in whatever order appeals to you. If you do get hooked and decide to take the restaurant plunge, be sure to study and digest chapters 1 through 5.

If you’ve read this far and still want to open or invest in a restaurant, congratulations! You have a realistic idea of the elbow grease that’s required. Hard work is the first thing you need to run any successful business, not just a restaurant. This book will tell you the rest of what you need. It will give you the advice that I wish I’d had before I opened my first restaurant.

Most helpful customer reviews

14 of 14 people found the following review helpful.
Pretty basic info
By Tamara L Cole
Pretty basic info. for someone who has been in the industry, but really good for someone who doesn't know the in's and out's of running a restaurant. Many just think it's all fun. But it is a science to running a successful restaurant. It has a lot of information that can be good reminders, or refreshers to someone who has been in the business.

6 of 6 people found the following review helpful.
lots of useful info. Years into the restaurant business and being ...
By Juan
I bought this book a few years ago while at culinary school. Very simple concepts put in a simple way, lots of useful info.
Years into the restaurant business and being General Manager of a group of 5 restaurants I still come back for reference.
I'd say that "by the numbers" is a bit exaggerated, the financial info contemplated in the book is not that thorough, it is more an anecdotal take on the business.

6 of 6 people found the following review helpful.
Knows his stuff !
By Joe Konynenburg
A well-structured and comprehensive insight into running a restaurant. Enough detail for financial indicators to give you a good insight without being overwhelmingly about the numbers.
Interwoven will experiences of his own as well as other restauranteurs.
You may be overwhelmed by the amount of planning and work required - but forewarned is forearmed!

See all 97 customer reviews...

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Jumat, 19 Oktober 2012

[V366.Ebook] Fee Download Star Wars, Episode I - The Phantom Menace, by Terry Brooks

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In barren desert lands and seedy spaceports . . . in vast underwater cities and in the blackest depths of space . . . unfolds a tale of good and evil, of myth and magic, of innocence and power. At last the saga that captured the imagination of millions turns back in time to reveal its cloaked origins--the start of a legend--the story of STAR WARS. Based on the screenplay by George Lucas, this novel by master storyteller Terry Brooks probes the depths of one of the greatest tales of our time, providing rich detail and insight into the minds and motives of the characters--and shedding bold new light on Lucas' brilliant creation. A long time ago in a galaxy far, far away, an evil legacy long believed dead is stirring. Even the Jedi are caught by surprise, their attentions focused on the political unrest between the Trade Federation and the Republic. Now the dark side of the Force threatens to overwhelm the light, and only an ancient Jedi prophecy stands between hope and doom for the entire galaxy. On the desert world of Tatooine, far from the concerns of the Republic, a slave boy works by day and dreams by night--of being a Jedi Knight and one day traveling the stars to worlds he's only heard of in stories . . . of finding a way to win freedom from enslavement for himself and his beloved mother. His only hope lies in his extraordinary instincts and his strange gift for understanding the "rightness" of things, talents that allow him to be one of the best pod racers on the planet. In another part of the galaxy, the Jedi Knight Qui-Gon Jinn and his apprentice, young Obi-Wan Kenobi, are charged with the protection of Amidala, the young Queen of Naboo, as she seeks to end the siege of her planet by Trade Federation warships. It is this quest that brings Qui-Gon, Obi-Wan, and the Queen's beautiful young handmaiden to the sand-swept streets of Tatooine and the shop where the slave boy Anakin Skywalker toils and dreams. And it is this unexpected meeting that marks the beginning of the drama that will become legend . . . An incredible audio production complete with original Star Wars music and sound effects.

Sales Rank: #988925 in Books
Published on: 1999-04-21
Released on: 1999-04-21
Formats: Audiobook, Unabridged
Original language: English
Number of items: 8
Dimensions: 5.63" h x 1.63" w x 5.13" l,
Binding: Audio CD

Amazon.com Review
Alexander Adams, the actor who reads this full-length novelization of Star Wars, Episode I: The Phantom Menace, actually manages to do Jar Jar better than Jar Jar himself. Although he does sound a bit like a well-meaning dad doing an impression of the gangly amphibian for his kids, that added bit of restraint and unaffected goofiness actually works. Likewise, Adams's voice--all earnest and NPR-smooth--does good service to the rest of the cast, especially with Jedi teacher Qui-Gon Jinn and (surprisingly) Queen Amidala. (Only Anakin proves a little hard on the ears at first, perhaps a little too nasal.) The book's narrative receives the same competent treatment as the dialogue, with the added oomph of both John Williams's stirring score--woven in unobtrusively--and short suites of Lucasfilm sound effects that accompany every spike in the action, whether it's R2's beeping or the metallic bang of blaster fire.

Modern marketing has made movie novelizations a necessary evil and hence suspect, but Terry Brooks proves a deft embellisher of Lucas's well-loved epic, skillfully splicing in scenes and dialogue to fill out the breakneck, foreshadowing-filled story line of Phantom Menace. But that shouldn't be surprising: Brooks has long been the equal or better of Lucas when it comes to storytelling, most notably in his long-lived Shannara series, which began with The Sword of Shannara back in 1977, the same year Star Wars hit theaters. (Running time: 9.5 hours over eight discs) --Paul Hughes

Review
"Fans expecting a typical movie novelization--one that simply parrots the screenplay for Episode I--will be pleasantly surprised. Brooks, with Lucas' cooperation, has created something else altogether; a larger story that includes all of what you've seen onscreen, but also delves deeply into the history of the galaxy and the life and mind of Anakin Skywalker."
--The Star Wars Insider

"BREATHLESS . . . FILLED WITH ACTION FROM PAGE ONE."
--The New York Post

From the Paperback edition.

From the Inside Flap
This limited edition CD audiobook collectible package features the complete and unabridged, eight-CD recording of STAR WARS®: EPISODE I THE PHANTOM MENACE™, written by Terry Brooks and performed by Alexander Adams. Fully mixed with the original John Williams STAR WARS music, it also showcases full sound effects from the film. The special ninth CD contains a candid interview with George Lucas. Only 3,500 of the limited edition have been created and each is numbered for collectors' purposes.

Hand cut and assembled, each copy of this specially designed, black matte package features two lenticulars (also known as "shifting photos"), which depict key scenes and characters from the movie. In full color, these lenticulars bring to life the excitement and awe that THE PHANTOM MENACE inspires in all its viewers.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Expands on the film, but not by much
By Stormraven24
I’m going to come right out and say it without a lot of puttering around: I was disappointed by this book. That’s not to say I didn’t enjoy it for what it was, but it left a lot to be desired for me. I go into novelizations expecting more depth and substance to the cinematic counterpart, and occasionally slightly better dialogue and expansion on pivotal events. That’s not the case with this one.

The biggest problem I had was the dialogue; nearly every spoken line was taken directly from the film. Read: cringeworthy (Anakin’s especially, just as in the movie). I will admit that it was better to read it than hear it, so maybe that’s why I was able to not roll my eyes as much. The book also suffers from repetitive descriptions. Do we really need to be told every other page that Panaka and Windu are dark-skinned? Or that Jar Jar has a “billed face”? Or be reminded of the characters’ full names each time the scene changes?

I may be speaking out of bias (because I’ve come to adore Qui-Gon and Padme), but I also felt that a few key scenes were glossed over too quickly. The rift between Qui-Gon and Obi-Wan when the Master decided to train Anakin, Qui-Gon’s death and its impact on Obi-Wan and Anakin, and Anakin’s separation from the mother he loved so fiercely; both were extremely important, yet with a few words they were over and done with, each character seemingly fine with life mere moments after the events. Obi-Wan at this point is still very much a slave to his emotions and that feeling of betrayal was something significant for him, even when Qui-Gon explained that he thought his Padawan ready to become a Knight. It also would have been nice to have seen Obi-Wan have more time to get a handle on his rage and grief at losing his Master and life-long friend, or to give Anakin a few paragraphs of struggling to overcome his separation anxiety from the only life he’d ever known and the only person he’d ever loved.

Speaking of moving too quickly, I still don’t like how fast Anakin’s and Padme’s relationship developed. Paralleling Rose and the Doctor’s shift in affections changed in Doctor Who, one moment Anakin and Padme are friends, the next they’re in love? I understand the love-at-first-sight motif and the love-stronger-than-anything device and their prevalence within Anakin’s life story, but this book did nothing to ease that transition that made me scratch my head during the film.

Although I do have several complaints, there are a few good things that I did like. My dislike of Jar Jar was lessened thanks to Brooks going deeper into his emotions and insecurities. I also greatly enjoyed Maul’s appearances, brief as they were, because of the further insight afforded to him; I never really felt connected to him during the movie, so it’s through the books that I’ve come to like him. Brooks didn’t disappoint me on that front.

Overall I felt that this particular attempt at a novelization fell short of what it could have been. If it had been given twenty additional pages of insight into the various characters and the emotional trauma they were subjected to throughout the story I would have rated it higher. I don’t know how much of that was because of contractual obligations or simply Brooks’ style, but in the end it doesn’t matter; this was a mediocre adaptation at best, sad to say.

1 of 1 people found the following review helpful.
Competent retelling, but nothing new
By Arnold
Terry Brooks provides a competent retelling of the Phantom Menace, but that's it. There aren't any new scenes in the book and the dialogue is almost the same. You won't really learn anything new about the main characters that isn't already apparent in the film. The narration is pretty straightforward - none of the rhetorical flourishes that made Matt Stover's episode III novelization such a hit. Moreover, since Phantom Menace was such a visual experience, it just doesn't feel the same reading it on the printed page. Overall, if for some reason you have a burning desire to read rather than watch TPM, the book does a fine job retelling the story. But you're probably just better off rewatching the movie.

James Luceno's short story in the new edition is ok, but probably not worth the price of the book. It covers Darth Maul's whereabouts during TPM and his search for the Gungan cities. It comes across as very workmanlike, covering certain events that must have had to happen offscreen, rather than providing a compelling new tale. There is one emotional scene when Maul learns about Hego Damask, but since Maul is killed shortly thereafter it doesn't affect a whole lot in the end.

0 of 0 people found the following review helpful.
Phantom Menace and Darth Maul
By K. J. Smith
There are extra scenes that are not in the movie, characters thoughts are revealed and there is extra dialogue. I liked the movie but the book gives insights into characters, actions and scenes that are not possible in the movie.
There is a good pace to the book and I found it enjoyable.
This edition also has a short story Darth Maul: End Game. This expands Darth Mauls' backstory and fills in gaps in the film with what he was doing 'offscrene'. In this story we see more of Dath Sidious and what he expects from Darth Maul.
This is also an enjoyable story

See all 407 customer reviews...

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Denial, anger, bargaining, depression and acceptance. The five stages of grief, first formulated in this hugely influential work forty years ago, are now part of our common understanding of bereavement. The five stages were first identified by Elisabeth Kübler-Ross in her work with dying patients at the University of Chicago and were considered phases that all or most people went through, when faced with the prospect of their own death. They are now often accepted as a response to any major life change.

However, in spite of these terms being in general use, the subject of death is still surrounded by conventional attitudes and reticence that offer only fragile comfort because they evade the real issues. This groundbreaking book is still relevant – giving a voice to dying people and exploring what impending death means to them, often in their own words. People speak about their experience of dying, their relief in expressing their fear and anger and being able to move forward to a state of acceptance and peace.

Ideal for all those with an interest in bereavement or the five stages of grief, this book contains a new extended introduction from Professor Allan Kellehear. This additional chapter re-examines On Death and Dying looking at how it has influenced contemporary thought and practice.

Sales Rank: #6406560 in Books
Brand: Brand: Routledge
Published on: 2008-11-03
Original language: English
Number of items: 1
Dimensions: 8.50" h x .75" w x 5.51" l, .90 pounds
Binding: Hardcover
264 pages

Features

Used Book in Good Condition

Review

Praise for On Death and Dying:

'This book is important reading for nurses, doctors, clergy, and others whose work brings them into contact with the dying. It is also recommended to any reader who refuses to believe that the best way to deal with fear is to run away.' – Colin Murray Parkes, from the foreword

‘All those involved in social work, be they students, practitioners, or teachers should read it; for it concerns loss, and assisting people to deal with losses of one kind or another is the social worker's commonest task. Here is a book that helps them to do this with sensitivity, insight and compassion.' – British Journal of Social Work

‘This is a book to own but every library should have a copy and every medical and nursing syllabus a place for discussion of death and dying with this as a textbook.’ – Nursing Times

About the Author

Elisabeth Kübler-Ross was a psychiatrist with a particular interest in end of life care. Especially interested in the care of dying patients, she researched their attitudes to death. Her groundbreaking work, On Death and Dying, identified the ‘five stages’ that dying people go through as they approach death and this model has been enormously influential over the past forty years.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Should be required reading
By Chemical Craig
We, in the US, have made dying a taboo topic. I used this in an undergraduate course on Death and Dying, and learned more about everything associated with the process than I ever knew existed. It has helped me to an immeasurable extent in dealing with the death of loved ones since then. I really think it should be required reading for everyone, adolescent and beyond.

0 of 0 people found the following review helpful.
I can not express how helpfull to see and understand ...
By Amazon Customer
I can not express how helpfull to see and understand all the questions you have on your mind. It was a turning point for me this book. So blessed to read. Everyone should read this book

0 of 0 people found the following review helpful.
I am not happy about circumstances that brought me to the book
By Vicki
classic for a reason. I am not happy about circumstances that brought me to the book, but there is not a book out there that has brought comfort to me as this one has.

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Amor al aire se trata de nuestra historia de amor y de vida, contada a los cuatro vientos y sin tapujos. Evocamos momentos y experiencias desde ese lugar interior donde los tenemos atesorados, y los dejamos salir con la misma fuerza, alegría o tristeza con las que llegaron ahí. Escrita a cuatro manos e inspirada en los recuerdos de ambos, con las palabras y sentimientos a flor de piel en cada emoción y pensamiento revividos, estas páginas te acercarán más a nosotros, porque podrás percibir con mayor claridad la manera en que los radioescuchas, han sido primordiales en el desarrollo de gran parte de nuestras vivencias. Estás invitado a leer nuestras experiencias y reflexiones como el relato de dos seres unidos por el destino a pesar de sus desencuentros; un hombre y una mujer que han sabido sobrepasar fuertes retos desde la infancia, y han podido delinear un solo camino para sus vidas y sus carreras, con el amor y la constancia como únicos baluartes. Las historias y anécdotas aqui narradas están salpicadas por las impresiones de ambos. A veces las expresamos a una sola voz, en un relato al unísono; y, en otros momentos, las imágenes se revelan por separado para llegar al fondo de las memorias. Pero, en todo momento somos Omar y Argelia, los dos en una misma energía. Un viaje hacia nosotros mismos que nos permite reencontrarnos con muchas alegrías y aciertos; pero también con aflicciones que nos han fortalecido, durante más de diez años juntos, como pareja frente al micrófono y en nuestra relación de amor.

Sales Rank: #38127 in Books
Published on: 2016-10-11
Released on: 2016-10-11
Original language: Spanish
Number of items: 1
Dimensions: 8.50" h x .75" w x 5.47" l, .0 pounds
Binding: Paperback
224 pages

Review
'Por encima de todos los adelantos en materia de tecnología que estamos viviendo, la radio es insuperable como la mejor y más fácil compañía que podemos tener en cualquier espacio en que nos encontremos y máxime, tratándose de la radio hablada y con un contenido romántico exclusivo en la parte musical como lo es KLOVE 107.5 en Los Ángeles, CA. Todas las mañanas la singular 'Pareja Ideal de la radio', Omar y Argelia nos contagian con su alegría y nos hacen partícipes de sus variados, interesantes y divertidos comentarios, pero, ¿qué hay detrás de esos micrófonos y en el espacio de esa cabina durante los comerciales o música? ¿Cuál es la fuente que alimenta esa unión personal-profesional tan frágil y vulnerable a la estabilidad emocional de ambos? ¿Cómo logran enfrentar los problemas cotidianos propios de una relación en crecimiento, sin que logre afectar el ánimo de sus oyentes? Lo cierto es que Dios nos pone en el lugar exacto y con los seres que habremos de aprender y a superar nuestras lecciones en esta vida, como es el caso de esta pareja que nos comparte la dinámica de sus vivencias y enseñanzas de una manera amena, seria y divertida a la vez. No hay triunfador que no tenga un reto cada día y que no sepa superarlo, porque el éxito es un camino con muchas fórmulas para ser feliz, lo importante es disfrutar paso a paso sin importar cuánto nos falta para llegar, pues llegar es estar, y estar es vivir intensamente en el presente... Con mi cariño y admiración'. (―Marco Antonio Solís)

About the Author

Con un talento incomparable y una personalidad contagiosa, Omar Velasco es la voz más famosa en las mañanas de Los Ángeles. Es el coanfitrión del programa matutino de KLVE, junto con Argelia Atilano, y entre ambos mantienen entretenidos a sus oyentes con temas candentes y con los mejores éxitos musicales.

«¡El programa matutino de KLVE es mi sueño, y lo estoy viviendo, y lo estoy disfrutando!», afirma. Su programa se dedica a mantener entretenidos a sus oyentes, y Omar tiene siempre como meta prepararlos para la vida diaria; «dondequiera que se dirijan, yo quiero que lleguen allí sintiéndose mejor».

Omar ha empleado voluntariamente su talento y su tiempo a la ayuda de organizaciones como el Centro para Niños Ciegos, El Hospital de Investigación St. Jude para niños y PADRES Contra el Cáncer. Tiene la esperanza de trabajar pronto en su comunidad para ayudar a los jóvenes a centrarse en sus responsabilidades y terminar tanto la Escuela Secundaria como el Colegio universitario.

En 2006, Omar recibió el Premio Impacto del Concejo Municipal de Los Ángeles por su liderazgo dentro de la comunidad latina. Además, ha sido nominado para el Premio Marconi como «Personalidad Hispana del Año» en 2008, 2009 y 2011. Radio Notas premió a Omar en 2009 y 2013 como «Personalidad del Año».

Argelia Atilano es la voz femenina principal en El Show de Omar y Argelia, para la KLVE 107.5 FM, en Los Ángeles. Personifica una sólida carrera de logros en la industria, tanto en la radio como en la televisión.

Argelia participa activamente en obras de caridad, y creó recientemente «El Fondo de Becas Argelia Atilano», el cual les proporciona becas a graduadas merecedoras de esta ayuda entre las graduadas de la Escuela Secundaria Garfield, y que hayan sido aceptadas en la Universidad Loyola de Marymount.

Hoy en día, Argelia Atilano es una personalidad bien establecida, tanto en la televisión como en la radio, y un nombre familiar dentro de su audiencia. Ha logrado el equilibrio entre una agenda de trabajo que seguramente intimidaría a la mayoría de las personas, y una enriquecedora vida personal con Omar Velasco, su esposo y coanfitrión de la radio. Unidos, desempeñan el mayor de todos sus papeles hasta el momento: el de orgullosos padres de sus dos hijas, Camila y Anabella.

Argelia es la voz sincera, confiable y agradable que anuncia marcas como AT&T, Chevron, Olay, Pampers, Dannon, el programa de becas HACER de McDonald’s y la campaña estatal «California’s First 5». ¡Univisión Televisión y Univisión Radio, KLVE 107.5 FM, se sienten increíblemente satisfechas de poder considerar a Argelia Atilano como parte de su familia!

Most helpful customer reviews

2 of 2 people found the following review helpful.
Really got to know Omar and Argelia
By C. Salvatierra
I read it in every chance I got until I finished the book! I recommend the book if you are a fan of the show!

0 of 0 people found the following review helpful.
SI SE PUEDE
By Gina Amaya
Me encanto el Libro (version Kindle), fácil de leer.con anécdotas Lindas llenas de Amor y Luz,ciertamente Omar y Argelia, hacen que la fe perdida en las relaciones se restaure.
tengo una sola queja, es que no publicaron fotos del Matrimonio, estaba curiosa por ver el Vestido de Novia de Argelia hecho por Su suegra, y que entiendo Fue ESPECTACULAR!!,
VIVA EL AMOR!!!

0 of 0 people found the following review helpful.
Muy buen libro
By A Customer
Los felicito por su libro y gracias por compartir con nosotros los momentos más íntimos de su vida, an compuesto una bonita familia y lo único q les puedo decir es q siempre pongan al creador primero en sus vidas y verán como sus vidas seguirán gozando de bienestar

See all 18 customer reviews...

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