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An update of the invaluable business companion for freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals.
For over a decade The Business Side of Creativity has remained the authoritative guide to setting up and running a small creative organization. This updated and expanded edition revises the best-selling classic to include even more facts, tips, strategies, and advice for beginning creatives.Every year the market for creative services expands, but the competition increases even faster. Today, success hinges not on talent alone but on a thorough understanding of the business side of creativity.
Hailed by reviewers as the creative business “bible,” The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, a successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of successful self-employment―all the way from getting launched as a freelancer to running a multiperson shop to retiring comfortably―and everything in between. Sample business forms and documents to help put information into practice are included in the appendixes and are also available for download.
How should you organize? What should you charge? What marketing techniques yield the best returns? How do you know when it’s right to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more, giving you practical, real-world answers and invaluable, expert advice. 5 illustrations
- Sales Rank: #242747 in Books
- Published on: 2014-05-19
- Original language: English
- Number of items: 1
- Dimensions: 9.20" h x 1.10" w x 6.20" l, 1.60 pounds
- Binding: Paperback
- 432 pages
About the Author
Cameron S. Foote is the president of Creative Business, a Boston-based business-information resource for the design community. He is the author of The Business Side of Creativity, The Creative Business Guide to Running a Graphic Design Business and The Creative Business Guide to Marketing.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Dummy's guide to being a freelancer
By abracadabra
A great book that I'm handing out to all of my artist friends who work as freelancers. Good tips for finding an accountant that will meet your needs, how to set up your pricing so that you can afford to live off of your work, etc. Well-written and clear with a good index.
0 of 0 people found the following review helpful.
Easy read, but offers great advice
By MedicalArtist
Must read for anyone considering freelancing. Easy read, but offers great advice. Set my expectations very well for what I might need to anticipate if going out on my own, which I plan to do one day.
0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
Great book I would recommend it to anyone that wants to be a freelancer.
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